Modern Restaurant Management
OCTOBER 12, 2022
Programs that enable data capture, incentivize direct ordering in the wake of third party delivery (saving countless dollars in commission fees), and drive engagement have the ability to create compelling enticements without relying heavily on expensive discounts. Additionally, the Backdoor “Secret.”Menu
Modern Restaurant Management
NOVEMBER 15, 2023
households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week.
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Modern Restaurant Management
DECEMBER 1, 2021
From a consumer perspective, this means not only that food is more expensive across the board, but also that restaurant prices are rising at a higher rate than grocery-store prices, which might make going out to eat a less appealing option than dining at home. These days they are often connected to a brand’s mobile app.
7 Shifts
OCTOBER 9, 2020
Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.
Modern Restaurant Management
APRIL 10, 2020
For as trendy as buzzworthy social media in QSR has become, there is another under-the-radar resource that can be utilized to create the same degree of connection, drive the same kind of loyalty, and deliver bottom line impact – digital ordering platforms. They speak to their core audience of current and future customers.
Modern Restaurant Management
MAY 27, 2021
While we all know in-person dining will return in force (I personally can’t wait to get back to my favorite spots), the tectonic shifts we saw in the industry aren’t going to magically reverse themselves. I’m not alone in arguing COVID-19 has merely served as a great accelerator of changes that were already underway.
Modern Restaurant Management
OCTOBER 4, 2021
The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.
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