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Coupon Advertising: 3 Ways to Reach Your Next Customer

Indoor Media

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. What’s the big deal with repeat customers? Think again.

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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

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How To Increase Restaurant Sales: 20 Proven Tips & Tactics

7 Shifts

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

As travel and leisure activities continue to rebound from the impact of the COVID-19 pandemic, quick-service restaurant (QSR) brands like ours have a unique opportunity to position themselves for growth in non-traditional venues like airports, casinos, college campuses, sports stadiums and other travel centers.

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10 Tips To Make Your Franchise Feel Local

Modern Restaurant Management

Unlike coupons or discount mailers, the proven offers are gift certificates to treat customers who are weary from unpacking boxes and painting rooms. Once a customer redeems their new mover offer, a second mailing saying thank you can be sent to help keep your business top-of-mind – and even pose a second offer.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

You want to have a big enough budget that your target customers will be exposed to your ads multiple times in a short period (two weeks) prior to the grand opening…he “newness” of the business and special offers related to the grand opening should increase the responsiveness of potential customers.” Invite influencers ??

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Brands can collect data about their customers’ buying habits and demographics, for example. 74 percent of marketers see an improved return on investment and 70 percent see an increased lift.