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-based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. For the third year in a row, consumers want more kiosks.
QSR brands should understand the unique benefits that high-quality ads deliver and how to develop creative that consumers will crave. No matter the size, a brand always wants to gain more market share in order to secure higher profits. Thus, the best brand-building campaigns use an emotional strategy to make people feel good.
When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Why Restaurant Apps Matter in 2025 Consumer habits are evolving, and convenience is at the heart of it.
Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.
This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely.
A large part of their success are the innovations that are reinventing their restaurants to accommodate a changed consumer base. Let’s take a look at four ways your QSR should innovate, that have already shown success elsewhere. We’ve seen entire states reopen and re-close in short order due to spikes in cases.
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. Since the start of the pandemic, restaurants across the country have been on a rollercoaster ride.
Deploying training to enhance operators and guest experience is key, especially as restaurant operators expect continued shifts in consumer preferences and employee turnover challenges, with 39 percent of those surveyed seeing turnover in the 11 percent to 25 percent range. Franchise 2.0:
The National Restaurant Association’s 2021 State of the Industry report showed only 83% of Gen Z consumers wanted to return to restaurants. Test out local organic produce or farm-raised meats as specials on temporary, seasonal menus to gauge interest and test profitability without having to commit to updating your normal menu.
New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Consumer behavior is constantly evolving. A strong online presence means more visibility, more orders, and, ultimately, more revenue. Do they prefer takeout, delivery, or in-person dining?
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more.
In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. You can see which other restaurants they frequent, too, and the types of items they order from those places.
Many dining establishments found ways to use AI to track and flag stock quantities, automate schedule-making for staff, implement customer service chatbots and process online orders. The increasing threat of fraud, especially through spoofing, is also anticipated to drive the widespread adoption of secure mobile payment methods in the future.
Nowadays, running a successful restaurant takes more than great food and good service. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Pizza chains still getting orders via phone 70 percent of the time. “The good ol’ days” is a strong sentimental feeling.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. In fact, 86 percent of consumers indicated that local restaurants and stores could proactively earn their business, even in the current climate.
More than 9,500 consumers were polled for the study , which ranks the brands on three factors –consumers’ satisfaction levels with their most recent visit, their likelihood to return to the brand soon, and their trust in the brand. Since COVID, the dynamics of consumer decision making have changed.
People are self-quarantining at home, on edge and ordering in. They want to know employees are practicing good hygiene. Many big brands are investing in tamper-proof labeling as their focus turns from dine-in business to take-out and delivery. They expect a seamless ordering experience. What’s Next?
However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Highlight the importance of good nutrition and sharing a meal with family or friends.
This year, Tork wanted to provide restaurants with even more insights, tools and resources through its Take Back the Lunch Break effort to help during this critical period of recovery. Here are some of the most impactful pieces of advice: Reach Out to Your Diners. Offer a variety of ordering options for your diners. Offer Value.
Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Methodology: Grubhub took a look at order trends on its platform from January 1 – June 20, 2020, as compared to the same timeframe in 2019 to find the top items rising in popularity so far.
While what consumers eat won’t change, post-COVID-19, how they will get it will. The ingrained customer behavior over the past year, delivery, mobileorders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Besides, consumers are already thinking digital first.
Guests are dining out more often than last year and and rewarding great service, with the highest tips at bars and fine dining restaurants, according to hospitality industry data from Lightspeed Commerce Inc. Key findings include: Tipping is on the rise : Good news for servers: diners aren’t skimping on tips. percent, from 16.93
Good airflow and bright illumination help keep the room lively and comfortable. The design also reveals that the company values customer comfort and takes immense satisfaction in its space. Providing vegetarian or healthy choices fits changing consumer tastes and increases the restaurant's appeal.
People like to share where they are, how good their food looks, and whether it lives up to the hype. It’s also not enough to pull out your smartphone, snap a few dishes, and call it a day. While we do live in a mobile world where smartphone pictures have become the norm, professional photography is still needed for restaurants.
The popularity of online ordering is motivating big fast-food chains to use rewards programs to hold onto new mobile app customers. The COVID-19 pandemic prompted chains to create, improve upon and increase mobile app and loyalty program adoptions, aligning customers’ shifting preferences toward safety.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Training on best practices and templates for printed materials to promote employee and customer safety in accordance with City, County, State and Federal orders.
Throughout the pandemic, operators have taken note of consumers’ changing lifestyles and the needs of their staff, and as a result, recent innovations have emerged to address these new needs. Consumers are getting back out into the world again and reconnecting with all their favorite places and experiences.
Check out these six different channels that will define your restaurant’s marketing moving forward. Mobile Menus. Everything you do should funnel customers towards your mobile menu to encourage takeout orders. If your mobile experience is poor, you’re building your digital marketing on a shaky foundation.
Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.
Joey Coiffi, top photo, CEO of The Salad House , a growing New Jersey-based fast casual franchise, discusses how their restaurants were able to quickly ramp up to help out, the impact of social media sharing as well as restaurant technology's role in giving back. We implemented curbside take-out and other options for our customers.
The last time you tried a new restaurant, what steps did you take before you walked through their doors? Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Its not just about good food anymoreits about trust, reputation, and visibility.
Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience.
Operations were changed to support delivery, mobileordering, drive-thru, and self-service. According to the National Restaurant Association (NRA), about two-thirds of restaurant meals are now consumed off-premises. The same can be said for running seamless mobile and online deliveries. Adaptation was key to survival.
Traditionally, this has meant that the manager comes out and apologizes to the guest, then offers a discount or a comped meal. Widespread adoption of branded apps, online ordering and delivery, accelerated by the Covid crisis, has forced restaurants to deal with an issue that they’ve mostly avoided until now: chargebacks.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." When the pandemic shifted consumer behavior overnight, off-premise became mission-critical, and at Olo, we were grateful to support restaurants as they navigated unprecedented challenges.
Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. This approach is often expensive because these platforms charge a commission to fulfill the delivery for each order. On-Demand Delivery for Square Online Store.
Having already adjusted to the rise of takeout and delivery, now restaurants are figuring out how to reopen for dine-in service while navigating social distancing and other health guidelines. But we have already seen how signs and banners have helped communicate takeout services over the past few months. The best part?
Restaurant mobile apps are having a moment. Online ordering has steadily increased over the years, and the COVID-19 pandemic has accelerated adoption of digital tools and online ordering. . At ChowNow, we’ve long touted the effect of mobile apps on customer retention and loyalty. A mobile app ensures consistency.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
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