Remove Consumer Goods Remove Mobile Ordering Remove Take-out
article thumbnail

Value Is the New Battleground for Loyalty

Modern Restaurant Management

-based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. For the third year in a row, consumers want more kiosks.

article thumbnail

Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

QSR brands should understand the unique benefits that high-quality ads deliver and how to develop creative that consumers will crave. No matter the size, a brand always wants to gain more market share in order to secure higher profits. Thus, the best brand-building campaigns use an emotional strategy to make people feel good.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Fast-Food Apps Took Over The Drive-Thru

EATER

When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.

article thumbnail

The Restaurant Operator’s Guide to Restaurant Apps in 2025

ChowNow

The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Why Restaurant Apps Matter in 2025 Consumer habits are evolving, and convenience is at the heart of it.

2025 195
article thumbnail

MRM Research Roundup: Destination Dining, Voice Commerce, and the Force of Fast Food

Modern Restaurant Management

Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.

article thumbnail

Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely.

article thumbnail

Four Ways QSRs MUST Innovate to Outlast the Pandemic

Modern Restaurant Management

A large part of their success are the innovations that are reinventing their restaurants to accommodate a changed consumer base. Let’s take a look at four ways your QSR should innovate, that have already shown success elsewhere. We’ve seen entire states reopen and re-close in short order due to spikes in cases.