The Rail

SEPTEMBER 16, 2022

Researchers sought to find out the effects of offering mints to restaurant customers on customer satisfaction. Offering mints led to a 20% increase in customer tips and customer satisfaction. In other words, good and personalized customer service yielded a positive impact for the restaurant business.

Customer Service 52

Customer Service Social Media Email Marketing Reservations 52

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Another study found that 66% of consumers modify their purchase amount to maximize points.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. Labor : From a labor standpoint, 2023 was a relatively good year for operators.

2024 203

2024 Online Ordering Website Management 2023 203

7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. When is a ghost kitchen a good idea for an operator?

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. Consumers expect more in terms of atmosphere, service and memorable experiences.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Modern Restaurant Management

AUGUST 31, 2023

So, basically, you’re harping on your USP—which your customers love—to make your event a success. Your customers won’t just participate. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best.

Social Media 154

Social Media Email Marketing Influencer Events 154

Buzztime Business

DECEMBER 26, 2023

Resolution #2 – Bring in More Customers Attracting more patrons is one of your 2024 bar and restaurant goals…right? Result: Increase Repeat Millennial Business If you can impress a millennial, they’re 1.75x more likely to become a repeat customer according to the Facebook Loyalty Study mentioned earlier.

2024 97

2024 Bar Email Marketing Loyalty Program 97

The Rail

MARCH 27, 2024

However, labor and food costs have gone up and consumers have become more value-conscious. You can also identify a competitive advantage that would make you the preferred choice, such as your cuisine, ambiance, or customer service. Staff reports can help you to analyze your staff productivity and customer service levels.

Email Marketing 52

Email Marketing 2024 Point of Sale Seasonal Menu 52

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Bingage

MARCH 18, 2023

What is it that allows a customer to keep coming back to back for more? However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. What is Customer Retention? Do you know why? What’s the reason?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. A new focus on “shopping local” has helped keep customers returning to many salons, restaurants, and stores — but the pressure of competing with national brands remains daunting. Establish a Budget. Community Oriented Advertising.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Restaurant Engine

DECEMBER 14, 2022

Today’s consumer spends hours on social media each week, and if you aren’t leveraging the power of social media marketing, it’s time to get off the fence and take action. In addition, social platforms give your restaurant a place to build relationships so you stay top of mind with customers. 1: Social Media is Valuable.

Social Media 116

Social Media Email Marketing Coupons Customer Service 116

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). You could use email finder software to get their contact details and send them your helpful content. Customers give their email addresses when booking.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

Bingage

MARCH 10, 2023

Just a Thank you greeting isn’t the end of the customer journey.Its just a small start within it. Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers.

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. Britt Mills, Senior Director of Customer Experience at Mobiquity. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Open for Business

MAY 4, 2023

Restaurant service is one of the most important factors in any hospitality experience. Excellent customer service can be the difference between success and closing your doors. “We Here’s why customer satisfaction is a must for increasing revenue, plus examples of how to fine-tune your restaurant’s hospitality.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

7 Shifts

SEPTEMBER 16, 2021

Managing multiple restaurant locations is a good challenge to have. It means guests love the food you serve so much that one location simply won’t cut it — and you get to serve more customers, generate more revenue , and expand your business. But to be clear, multi-location restaurant management is challenging. Sometimes less is more.

Management 370

Management Management Document Hiring 370

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? So, how can you shift your focus in more positive directions? Creativity.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. In the world where consumers are bombarded by options, competition is fiercer than ever. Benefits of Restaurant Loyalty Programs.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 Emotional intelligence is key to any marketing strategy. Doing so breeds the kind of loyalty that can sustain consumer relationships for a lifetime. This can not only lead to a weakened brand image, but also outright customer dissatisfaction.

Hospitality 100

Hospitality Social Media Customer Service Email Marketing 100

Open for Business

MAY 19, 2023

The good news is that changing restaurant trends are an opportunity for restaurants to get a jump on the next big thing and get ahead of the competition. These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

The Restaurant Times

NOVEMBER 17, 2022

When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Additionally , 20% of customers who shop at pop-ups decide to do so to share experiences. . The market has changed regarding what people spend their money on in recent years.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Indoor Media

SEPTEMBER 16, 2020

Once established and done consistently, it gives you credibility among your competitors and builds trust with your customers. Branding is the most powerful marketing tool you have and tells customers what they can expect from your services. It drives new customers in and keeps the old ones coming back.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. What is Customer Retention? Did you know? Let’s do this!

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Offer Safe and Contact-Free Services.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

Modern Restaurant Management

JULY 2, 2021

1, 2020, more than 110,000 eating and drinking places were closed for business temporarily or for good. percent) reported that more food had been consumed in their households during the pandemic. And the last few Data Marketing Association (DMA) reports find that direct mail is becoming increasingly more persuasive over time.

Social Media 189

Social Media Point of Sale Email Marketing Fast Casual 189

Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. With COVID-19 continuing to be a consideration for consumers across the U.S., With COVID-19 continuing to be a consideration for consumers across the U.S.,

Communication 202

Communication Social Media Menu Loyalty Program 202

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Restaurants vs. delivery services. Mixed take-out bag. Can't touch this.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197