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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397
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Is Contactless Forever?

Modern Restaurant Management

The COVID-19 pandemic has brought endless changes to the restaurant industry, but perhaps the most significant has been the rise of the contactless dining experience. The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu?

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The rise of ecommerce in the coffee industry

Perfect Daily Grind

Between 2014 and 2021, global ecommerce sales grew by over 269%. To learn more about the rise of ecommerce in coffee, I spoke with Jolene Zehnder, Director of Sales and Operations at Mercon Specialty , Craig Russell, Managing Director and President of Mercon Specialty, and CEO of Bean Box , Matthew Berk.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

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Online Ordering: A Business Survival Guide

Deliverect

In 1994, a customer placed an online order for a pizza from Pizza Hut, marking the first ever online order recorded in the United States. Consumers wanted - and today crave - a convenient way to access goods and services from the comfort of their home. eCommerce sales jumped by 92.7 The Inception of Online Ordering.

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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Here are their insights.

Marketing 234
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MRM EXCLUSIVE: Four Easy-to-Implement Strategies to Weather COVID-19’s Impact

Modern Restaurant Management

A survey by restaurant management software company Upserve found that 64 percent of respondents were either slightly or very optimistic about the future. A survey by restaurant management software company Upserve found that 64 percent of respondents were either slightly or very optimistic about the future. Revamping the Menu.