7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? Real-Time Offers.

Loyalty Program 186

Loyalty Program Social Media Email Marketing Point of Sale 186

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details. Send Relevant Emails.

Marketing 201

Marketing Email Marketing SEO Social Media 201

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 215

Loyalty Program Email Marketing Online Ordering Employee Relations 215

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

2024 214

2024 Loyalty Program Cash Management Customer Experience 214

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. And if that information isn’t there, people will go somewhere else. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 97

Email Marketing Social Media Advertising Online Ordering 97

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Try offering a discount in exchange for some of their information.

Marketing 201

Marketing Email Marketing Loyalty Program Point of Sale 201

7 Shifts

JANUARY 20, 2023

If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Get Social with Digital Marketing. Along with social media, email marketing is a great tool to help drive business to your restaurant.

Loyalty Program 214

Loyalty Program Seasonal Menu Social Media Email Marketing 214

Modern Restaurant Management

JULY 23, 2021

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. As consumer adoption continues to grow, restaurants can look to three key mobile marketing strategies to increase visits and drive loyalty and engagement across mobile. Restaurants must make loyalty programs accessible and convenient.

Loyalty Program 222

Loyalty Program Mobile Ordering Download Email Marketing 222

7 Shifts

NOVEMBER 3, 2021

According to Norton , a data breach is classified as a “security incident in which information is accessed without authorization.”. In a restaurant this can mean a number of things, but in practical terms a restaurant data breach is where guest or company information is accessed and inappropriately used. Sensitive Employee Information.

Audits 370

Audits POS Loyalty Program Information 370

7 Shifts

MARCH 27, 2020

You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. How to communicate your COVID-19 restaurant closure. Then share general updates with staff through your team communication tool.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Focus POS

SEPTEMBER 10, 2020

It can increase mobility within your restaurant, and more importantly, improve communication between systems and staff. Then, you can solve the most pressing challenges, making informed decisions backed by data. Restaurants can leverage software like upselling prompts to conduct better and more effective marketing.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Communicate with guests. A good CRM provides a rich database of information on all past guests. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

JUNE 1, 2021

All the necessary information will be right at your employees’ fingertips, speeding up the order entry process and making it easier to double-check for accuracy. It’s crucial to access and edit your online ordering experience as necessary to keep customers informed on seasonal menu swaps, promotions, and weekly specials.

Ordering 179

Ordering Technology Mobile Ordering Online Ordering 179

Modern Restaurant Management

FEBRUARY 2, 2022

Additionally, by transparently communicating with guests about the status of their order and pickup times, it’s easier to keep guests happy. Does your loyalty program need a refresh? Take an omnichannel marketing approach to ensure you are getting discovered where your customers are. Reward Your Loyal Customers.

Loyalty Program 195

Loyalty Program Online Ordering Social Media Mobile Ordering 195

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This information helps in adjusting services to offer better customer experiences. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. .

Technology 78

Technology Marketing Loyalty Program Social Media 78

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition to scheduling, Sling offers task management and team communication features with notification alerts to keep your entire team on the same page. It covers local health codes from the U.S.

2023 78

2023 Management Management Tip Distribution 78

Modern Restaurant Management

DECEMBER 28, 2020

We also see this gaining traction with consumers similar to how calorie labeling became a major source of information for our personal health. Carbon emissions labeling helps inform our impact on planetary health. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

Indoor Media

NOVEMBER 8, 2021

Businesses can learn how to create free QR codes for their QR code marketing campaigns and what they need to create them. You can then download the generated QR code as an image file to use for your marketing. Static QR codes: These QR codes have fixed information like your business contact details.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 195

2020 Loyalty Program Mobile Ordering Fast Casual 195

QSR Automations

DECEMBER 22, 2023

Unfortunately, loyalty programs can only go so far , and they traditionally depend on rewarding customers for returning to your restaurant. This means that the restaurant can do very little other than offer loyalty rewards. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

The Restaurant Times

SEPTEMBER 22, 2021

Customer segmentation is the process by which a company assesses its customer base, discovers commonalities such as age, behavior, preferences, or expenditure history, and divides them into segments for communication reasons. . create loyalty to make customers feel like they are important to you and treat them as VIPs. . Demographics.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico.

Online Ordering 210

Online Ordering Back of House Customer Service Small Business 210

BNG Point of Sale

OCTOBER 13, 2021

A POS targets pinpointed messages that match customer interests, thus aiding marketing initiatives, including gift cards and loyalty programs. There are a wide array of options on the market today. Several popular software features are available in modern POS software programs. Let’s review both.

POS 52

POS Loyalty Program Point of Sale Cash Management 52

Restaurant365

SEPTEMBER 16, 2021

Alongside other career programs, examine your own internal promotion process. To start, all your job postings should specifically list salary and wage information and any benefits or bonuses available. If you are offering wages and benefits that stand out in the industry, make sure to make this information as clear as possible.

Hiring 78

Hiring Loyalty Program Employee Relations Recruiting 78