Remove Communication Remove Coupons Remove Social Media
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Planning the Great Restaurant Comeback

Modern Restaurant Management

The National Restaurant Association recently issued guidance on food safety and social distancing precautions as restaurants begin their reopening planning efforts – preparing for significant shifts in the traditional dining experience. For delivery in particular, customers often act on impulse and the path to purchase is very short.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

." For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You Build an email list to communicate directly with customers, offering exclusive deals and updates at a low cost.

Marketing 471
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5 Steps to do Social Media Right

Goliath Consulting

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

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Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

Restaurants must boost awareness of their brand and its new health and safety standards in their local communities. Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers.

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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

While promotions and free benefits are a major draw for customers, loyalty programs go way beyond a 10-percent off coupon on your birthday. But, for brands considering how to communicate their loyalty programs, I’d say it’s important to know that, as humans we want to fit in, to feel part of something and we hate to miss out.

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Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. Communicate that meals can be placed in the fridge/ freezer upon receipt and include reheating instructions to ensure that they experience your food the best way possible.

Marketing 507
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How Fast-Food Apps Took Over The Drive-Thru

EATER

Instead of having to scream an order into a speaker as cars honk in the background, you can communicate your preferences for extra pickles and no mustard on your cheeseburger with a few simple taps. All of them promise a seamless experience to the fast-food customer.