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Struggling with Restaurant Visibility? Here’s How Video Marketing Can Help

Modern Restaurant Management

Behind-the-Scenes Content and Storytelling Modern consumers are looking for authenticity and transparency from the brands they support – and that includes restaurants. Optimizing Videos for Search Engines SEO isn’t limited to written content. The same SEO rules can help your videos get visibility on crowded feeds.

Marketing 221
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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. If competitors are easier to find and communicate with, your business could lose customers quickly. Seasonal business owners should be consistently looking for ways to cut costs during slower times.

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The Best Restaurant Marketing Tips

Modern Restaurant Management

“The good ol’ days” is a strong sentimental feeling. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants need to communicate the change in safety measures and share the experience. Yelp Enhanced Listings: Yelp is another highly used tool by the consumer. Impressions are everything.

Marketing 585
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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 422
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6 Ways Restaurants Can Reach Customers in 2021

Social Hospitality: Restaurants

Now that restaurants and consumers have familiarized themselves with the technology, expect to see QR code usage expand and fill even more digital marketing needs for restaurants. Familiarize yourself with general and local SEO to learn how to optimize your site for these users. 2020 was the year of the QR code comeback.

2021 434
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

2020 493
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Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. With social media, we're able to reach people around the globe—it's so important.

Marketing 284