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The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours. or place an order (for take out). or place an order (for take out). Access to the POS/onlinebooking system if necessary.
In Restaurant Growth Secrets , Adam Guild, co-founder and CEO of restaurant tech platform Owner, reveals how independent restaurants can compete with chains by cost-effectively building their online presence and telling their stories. Why write this book now? Most of the guest experience is now online.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more onlinebookings.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
This Valentine's Day edition of Modern Restaurant Management (MRM) magazine's Research Roundup features dining and gifting trends including the importance of experience. Restaurants saw 41 percent more transactions The busiest dining hour? percent of all bookings for Valentine’s Day so far this year, up from 7.2
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost onlineorders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Onlineordering and delivery apps.
Did you scroll through the online reviews first? Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight.
Is onlineordering inefficient? Experiencing over-ordering or last-minute shortages? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase online sales? But first, lets look at how to choose the right technology for your restaurant. Set clear goals.
When someone searches for your restaurant online, what do they see? Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. What is Online Reputation Management and Why Does it Matter? And those impressions matter.
Do you want to drive more onlineorders? Investing in digital ads, email marketing , and an optimized onlineordering system that can boost sales. In this guide, youll learn how to create a budget that works for your business without overspending or second-guessing every decision. Is brand awareness your main focus?
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
Whether you're a seasoned owner or just starting out, these tips will help you elevate the dining experience you offer. Personalized interactions not only enhance the dining experience but also build lasting relationships and help customers to feel more valued, ultimately boosting loyalty in your restaurant.
Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Its tough, and cant be done passively.
Restaurant review sites aren’t just for diners—they’re also savvy tools for restaurant operators to gather customer feedback and help control the narrative around their dining experience. Think of it as the online hub of your restaurant’s online reputation, and it’s often the first impression you make in local search results and Google Maps.
From managing reservations at the host stand or firing orders straight to the kitchen from table side, tablets are changing the way restaurants run. Bonus points if the interface is also customer-friendly, especially if you plan to use tablets for self-ordering or digital menus. Lets break down what to look for in a restaurant tablet.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. Additional findings indicate that 44 percent favor a balance of human staff and some technology, while 41 percent prefer no AI use at all in their dining experience.
A great dining experience starts long before someone walks through your door. If your site is clunky, hard to navigate, or missing basic features like a prominent onlineordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food.
Mississippi has a strong barbecue scene rooted in tradition and local pride. From small towns to bigger cities, you’ll find spots that have been serving for years alongside newer places gaining attention. What makes these restaurants stand out isn’t just the food, but the people behind them and the way they stick to what works.
Are your regulars ordering the same drink and entree every time they come in? An easy way to collect customer emails is through your onlineordering system. Does the energy feel flat, and the customers look bored. Seeing those glazed-over eyes is unsettling, and youre starting to think, Maybe its time to shake things up a bit.
Solo dining – a time dedicated to eating a meal alone at a sit-down restaurant – is an opportunity for diners to practice self care over a meal, whether that be by relaxing and reflecting at the end of a long day or even by engaging the mind with a book or catching up on the news. Just the “cover count.”
Introduce wine pairings or tasting events with onlinebooking options. Leveraging Private Dining & Events with OnlineBooking Many restaurants have underutilized space that could generate additional revenue through private events. Creating customizable prix fixe menus for groups with easy onlineordering.
Understanding the Impact of Social Media on Restaurants Benefits of Social Media Marketing for Restaurants Increased Reservations and Orders Platforms like Instagram and Facebook help highlight your menu. A simple food photo can entice potential diners to book a table or orderonline.
Waiting until year-end to reconcile your books is an invitation to unwelcome surprises: unexpected tax liabilities, misreported income, and crippling cash flow issues that could have been identified and addressed months earlier. In this high-stakes environment, an annual scramble to sort out finances is a recipe for disaster.
Every great dining experience starts with a well-thought-out customer journey. Key Stages of the Restaurant Customer Journey Understanding the journeys key stages helps you refine every step and create an unforgettable dining experience. They might read online reviews, check out your menu, or look for deals.
Running a successful restaurant in 2025 means more than just great food—it requires smart financial decisions. With rising ingredient prices, labor shortages, and tighter margins, operators must find strategic ways to reduce restaurant costs without compromising quality or customer experience.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.
As more restaurants turn to automation, self-order kiosks are becoming a must-have for improving speed, accuracy, and customer satisfaction. But before making the switch, one key question stands out—what is the actual self-order kiosk price in 2025? What Is a self-order kiosk? Self-order kiosks can range in size and use.
This may mean dining in at your restaurant or ordering for pick-up or take-out. So, you want an optimized online presence to catch these people as they are looking. A report from Statista shows that more than 60% of all online search traffic comes from mobile devices. What is Hyperlocal Marketing?
They provide guests a first impression of your restaurant; it’s where hosts greet guests, check-in reservations, provide quotes for the waitlist, rotate sections to avoid overworking serv ers , pace seating to avoid overwhelming the kitchen, and direct off – premise s guests and delivery drivers to pick up their orders.
Restaurants and Food Service: Including fine dining, fast casual, QSRs, cafes, and catering. High Cash Volume and Diverse Payment Methods: These businesses handle a large volume of daily transactions, often involving cash, credit cards, online payments, and gift cards, requiring robust internal controls and reconciliation processes.
Choosing the right restaurant POS software can make or break your business in today’s competitive dining landscape. These systems are usually more traditional in that they need to be updated manually and might not have access to online features. This complete comparative guide will help you navigate the top restaurant POS systems.
Look in your POS reporting for hourly labor and check your books for the others. Look in your accounting books for these. Gross and net profit margins for restaurants What is the average restaurant profit margin? Depending on your restaurant type, your percentages might look different. What is the average restaurant profit margin?
But when the music starts to hum consistently — when your tables stay full, your team is humming, and your books are finally in the black — that’s when your thoughts naturally drift to what’s next. Online degrees add the flexibility to learn on your schedule, making them ideal for busy professionals. Another location. Maybe more.
Restaurant Marketing Truths 7 Reasons Why First-Party Ordering Is Taking Over Third-Party Independent restaurant operators are shifting away from third-party delivery apps — and for good reason. That’s the power of first-party ordering done right. You Keep More Profit from Every Order More money stays with you.
Off-Premises Dining Is Essential Nearly 75 percent of all restaurant traffic now happens off-premises—meaning that almost three out of four restaurant orders are taken to go. “Off-premises dining has become a key revenue driver and an essential way to engage consumers,” said Dr. .”
The strategy involves identifying and highlighting your most profitable dishes to encourage diners to order those instead of your other dishes. The Psychology of Eye Movement Just like you read a book from left to right, and you drive on the right side of the road, there are similar patterns people have when looking at a page like your menu.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of Drinksgiving and Thanksgiving trends, FSR challenges, and "out-of-the-box" dining habits. For Gen Z in particular, easy onlineordering and the use of social media as a restaurant discovery tool have become the norm.
While some hospitality businesses might question the need for local bookkeeping services, considering the advances in remote work technology, it’s worth noting that local expertise in London’s unique business environment can provide significant advantages. But why exactly is this local edge so crucial for success? Let’s explore.
Reports show that 81 percent of fine dining establishments, 78 percent of family restaurants, and 77 percent of fast-casual spots added curbside pickup, pivoting away from dine-in services after March 2020. consumers being new to ordering meal delivery services (up from 47 percent in March 2021). meal delivery consumer spending.
When restaurants got the green light to reopen their dining rooms, they implemented a host of safety procedures to prevent the spread of germs. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Having great online reviews can also help drum up business.
Thankfully, even if consumers dine out less, their desire to maximize each occasion will help buoy restaurants through this time. We’re also starting to see a shift in diner behavior in the convergence of dine-in and delivery, as some consumers order delivery/takeout during the week and dine-in at restaurants on the weekends.
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