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So make sure you either hire a professional photographer or use a high-quality in-house photographer to take pictures of your dishes. The professional photography should feature the dishes you want to push and any dishes that are included in deals or discounts. ’ Adding an alt tag and caption is a good idea, too.
Nowadays, running a successful restaurant takes more than great food and good service. Blog about food to boost your restaurant’s online visibility Don’t waste your website’s potential by just posting your menu or event updates. Create a food blog to improve your restaurant's online presence.
There are countless examples of kitchens where proper cooking is revered, people are treated with respect, professionalism is the standard, ingredients are handled with care, and pride is evident in the pass. To those young cooks working in a less than professional kitchen, I say this: “It doesn’t need to be that way!”
It is the formula used by athletes, business innovators, musicians, artists, medical professionals, teachers, and nearly every profession known to man – SELF ASSESS – GET TO WORK – GET BETTER – START AGAIN. Why not highlight them on your social media pages or in your restaurant blog. I have never understood the quest for mediocrity.
This means that the top line drives the bottom line (more students equals the ability to continue providing their products and services). When enrollment declines then colleges must make decisions to trim services, increase class sizes, eliminate content, reduce investment in supplies, or shut their doors. Cooking is a team sport!
You know that generalization about the position of cook and the inference that somehow it is less than professional and quite frankly, beneath considering as a viable career choice. Professional cooks must be able to see, reference, analyze, prioritize, and make decisions in an instant.
I am optimistic in the ability of the restaurant business to recover and shine, to bring people together once again, to return to a position of central to the life of neighborhoods, and optimistic that this business of food will provide wonderful careers for cooks, chefs, service staff, bartenders, managers and owners – THIS WILL HAPPEN.
Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] Don’t forget to ask about their costs for services and discuss a joint marketing or partnership plan that you’re both comfortable with. This is so helpful for influencers and the photos come out so professional. 1 Set goals for the event ??
Co-founders Helen Patrikis and Steven Hall, two hospitality PR professionals, formed Dining Bonds, LLC with the goal of establishing it as a one-stop resource to raise revenue for the hospitality community. This wearable tech utilizes UWB radio technology to measure the distance between two tags with a constant radio pulse.
Invest in professional food photography to showcase your restaurants ambiance and culinary artistry. Offer small rewards like discounts for tagged posts. Engaging with Your Online Community Responding to Reviews and Feedback Address Negative Feedback Gracefully When you receive criticism, respond with professionalism and empathy.
On-site optimization (such as adding meta description and tags, building strong site navigation, and improving your UI design) is a must while you should also think about building your link profile. This means that you should focus not only on keyword diversity and relevance, but also on other SEO aspects of your content.
Young professionals might flock to trendy cafes, while retirees prefer cozy diners. A prime spot might come with a hefty price tag. Even with great food and service, a bad spot can doom a venture. Understanding the local crowd helps tailor your menu and vibe to their tastes. Demographics play a huge role in dining choices.
Sign your business up for food delivery services 40% of customers use Google Search to discover new restaurants, and 38% search using food delivery apps. This makes food delivery services a great way to promote your restaurant. This doesn't mean, however, that you have to increase the price of your menu in-store.
68% of consumers are ready to spend more than 15% for the same product or service if they are convinced they will have a satisfying experience. Restaurant social media marketing begins with the basic task of creating a professional profile on Facebook, Instagram and Twitter. Share user-generated content and tag them into your post.
If you find that your table turnover rate is low, look for ways to increase efficiency in the kitchen, move slow customers through their service, or even extend operating hours. This content is for informational purposes and is not intended as legal, tax, HR, or any other professional advice. Ideally, you want it to be 60% or less.
Hire a professional to take high-quality images that will take your restaurant promotions to the next level. By playing the gracious host and keeping your tone polite and professional, it gives your restaurant a reputation of transparency. Some dishes look great when you shoot them head on (i.e. a pizza loaded with toppings).
Of course, opening a restaurant can come with a high price tag, and figuring out just how much it costs to open a restaurant can be tricky. The licenses and permits needed to open a restaurant in Florida will depend on local regulations, the services you intend to provide, what type of restaurant you want to open, and other considerations.
Follow our blog to soak up some of the lessons we’ve learned along the way. For starters, make sure your staff members all have name tags so that it’s easier to call them by their name. Work with food delivery services. Food delivery services are a fantastic option for your marketing efforts and getting the word out there.
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