The Rail

MARCH 21, 2023

By Andrea Abbondanza, Contributor In our previous QR blog post , we looked at seven reasons why your restaurant should start using QR codes and the immense benefits they provide both your guests and your staff. With a simple scan of the code, customers can view the restaurant's menu and place orders directly from their mobile devices.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

7 Shifts

MARCH 10, 2021

The pandemic accelerated the rise of contactless solutions like mobile ordering and payment and self-ordering kiosks. Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

APRIL 2, 2020

Rally for Restaurants is a grassroots movement built to support local restaurants and stimulate cash flow by encouraging consumers to order takeout and delivery so the foodservice community can count on the income to keep their businesses running. Toast’s public directory of participating restaurants across the U.S. restaurants.

Employee Relations 517

Employee Relations Healthcare Online Ordering Customer Service 517

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. A mobile app in particular allows customers to create a profile, track their rewards, get exposed to the brand more frequently, and, most importantly, receive new offers.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Get your customers to follow you on social media.

Marketing 195

Marketing Email Marketing Social Media Online Ordering 195

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. You got into this business because of your passion for food and hospitality.

2024 221

2024 Marketing Email Marketing SEO 221

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Modern Restaurant Management

MAY 12, 2020

The idea of purchasing Dining Bonds seemed to strike a chord with the public as a way to provide much needed financial support in order to help restaurants stay in business. SevenRooms launched Contactless Order & Pay, streamlining the in-restaurant ordering and payments experience for guests.

Mobile Ordering 378

Mobile Ordering Online Ordering Food Order Hospitality 378

Restaurant Engine

JANUARY 13, 2021

Is social media marketing on the menu for your restaurant’s marketing plan? Not only are you responsible for staff, your menu, your customers, and keeping everything moving, you are responsible for marketing your restaurant in the best way possible. 3: Drive Email Sign-Ups. tweet this).

Social Media 98

Social Media Marketing Email Marketing Coupons 98

The Restaurant Group

JANUARY 26, 2025

Mobile app rewards, gamified loyalty systems, and social media engagement rewards are now common. Over time, this increases your average order value. This helps you improve your offerings and tailor marketing strategies. For instance, a mobile app reward system simplifies access to dining rewards.

Loyalty Program 78

Loyalty Program Point of Sale Mobile Ordering Customer Experience 78

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

MARCH 16, 2022

In order to deliver on both these accounts, it's critical to cultivate an environment where people — customers and staff alike — want to be. These incentivize employees to stick around and perform better in order to attain their bonus. If not, employees could show up feeling unmotivated and drained before they fulfill a single order.

Front of House 370

Front of House Back of House Communication Customer Service 370

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. Walchef, founder of Cali BBQ and Cali BBQ Media. The solution is simple: Podcasts! The Restaurant Technology Guys. podcast website.

Coaching 195

Coaching Website Management Email Marketing Retail 195

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. This is why branded, commission-free online ordering will be instrumental as you open your doors. . Gather valuable marketing data to grow your budding customer base.

Online Ordering 195

Online Ordering Mobile Ordering Email Marketing Food Order 195

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. With text messaging, you can do the following things to increase engagement: Notify customers when their pick-up orders are ready. Let customers text to place an order. Email is also a positive customer engagement strategy.

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

Restaurant365

JANUARY 27, 2022

While many restaurants offer touchless menus as a simple replacement for a paper menu, with orders made with a server at the table, some digital menu tools have added more advanced features such as pre-ordering before diners arrive at a restaurant, ordering through the digital menu, and payment processing. Streamline Operations.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Restaurant Engine

DECEMBER 23, 2020

1: Enhance Contactless Ordering and Payments. This includes ordering and payment options. One tip for restaurant success is to harness the power of your website ordering or even online ordering on your mobile app. Make sure your online website is set up for online ordering and payments. tweet this). #2:

2021 111

2021 Online Ordering Fine Dining Mobile Ordering 111

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. Concentrate on Social Media.

2020 94

2020 Marketing Email Marketing Social Media 94

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Restaurant Engine

FEBRUARY 10, 2021

Video marketing is here to stay. In fact, video marketing is key to your restaurant’s success this year. You can (and should) leverage the power of video marketing for your restaurant. Restaurant reviews are a powerful marketing tool for your restaurant. Video is king this year, and you’ll reap its benefits.

Social Media 114

Social Media Kitchen Safety Online Ordering Email Marketing 114

Restaurant Engine

OCTOBER 28, 2020

Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. It’s the central hub for all your food truck marketing, and not only does your food truck website need to be mobile friendly, it also must be user friendly and provide all the necessary information.

Food Truck 78

Food Truck Social Media Mobile Ordering Food 78

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. All you’ve spent is your time, if you are doing the posting, or what you’d pay a social media manager. So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2:

Social Media 99

Social Media Influencer Website Management Email Marketing 99

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . Email marketing or reaching out to customers via email.

Technology 78

Technology Marketing Social Media Loyalty Program 78

Restaurant Engine

DECEMBER 9, 2020

You also want to make sure your kitchen is large enough to handle any size of catering order. And do you have space to put orders before they are delivered or picked up? Many of your larger catering orders will expect you to deliver the food. Do you have a van or large truck that can deliver large orders?

Catering 113

Catering Website Management Seasonal Menu Food Supply 113

Restaurant365

NOVEMBER 19, 2019

Tools like cloud-based scheduling and centralized mobile apps for employees can help make labor scheduling more efficient. Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items.

2020 92

2020 Operations Mobile Ordering Social Media 92

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. He knew that online ordering would be increasingly important to a restaurant’s success as this trend continued.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Gourmet Marketing

SEPTEMBER 10, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Follow our blog to soak up some of the lessons we’ve learned along the way. You’ll also discover how to maintain an effective social media presence and create a landing page that will make a fantastic first impression on potential customers!

Design 85

Design 2021 SEO Mobile Ordering 85

Open for Business

NOVEMBER 21, 2022

This restaurant ordering technology means no one needs to enter incoming delivery orders into your POS manually. This scheduling software is user-friendly, mobile, and cloud based. This tool helps you manage a restaurant’s inventory, ordering, and invoicing on the go. Agorapulse. Try Buffer or Hootsuite as well.

Food Safety 78

Food Safety Email Marketing Mobile Ordering Website Management 78

Restaurant365

DECEMBER 4, 2020

In addition to addressing customer concerns about dine-in in general, you may want to consider implementing technology changes that allow for social distancing protocols. For example, using QR codes for menus or adding contactless payment options follows customer expectations for a socially-distanced dining experience.

2021 78

2021 Operations Mobile Ordering Social Media 78

LevelUp

FEBRUARY 6, 2020

The world of marketing is always changing, and best practices for content creation are ever-evolving. Your brand should be sharing blog posts, social media posts , videos , and even monthly newsletters or email campaigns to keep up with competitors and attract audiences in the digital sphere.

Email Marketing 52

Email Marketing Social Media Mobile Ordering Blog 52

Lavu

MARCH 11, 2020

Some of the elements to put into considerations include: Deciding between a legacy system and a mobile system. A legacy POS system includes hardware that’s placed inside your restaurant, while a mobile POS system uses multiple stations that are run via cloud-based software. Choosing a POS system with a variety of features.

Management 78

Management Management Cash Management Mobile Ordering 78

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Follow our blog to soak up some of the lessons we’ve learned along the way. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants.

Marketing 61

Marketing 2021 Social Media Website Management 61

Ordyx

APRIL 25, 2019

Online Ordering Online ordering has become a byword for customer convenience among many restaurateurs. Online ordering is a powerful way to engage with one’s clientele, particularly its younger members. Online ordering is a powerful way to engage with one’s clientele, particularly its younger members.

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52