This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Socialmedia is amazing at customer engagement: you can highlight your most popular dishes, encourage guests to share their experiences and tag your restaurant in posts, and respond to customer questions and comments, providing a level of connection that few other platforms can offer.
Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia. Leverage SocialMedia for a Stronger Brand Presence Socialmedia platforms arent just for showing off your foodtheyre powerful tools for shaping how people see your restaurant.
In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. Sell More, Showing Social Proof People are more likely to order something when they see that other customers tried it already and loved it.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
To do so, you must have an optimized website and engaging socialmedia profiles. Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results. Make sure to add a clear sign-up form to your website and promote it on your socialmedia channels.
Outside of your website, add your ordering link to your socialmedia bios and posts (also, Stories if youre using Instagram). Socialmedia: Create posts sharing the perks of your rewards program and how easy it is to use and earn. can boost traffic. Highlighting the deadlineOnly available this weekend!adds
In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1. Focus on consistency over perfection, and always include direct links to your online ordering.
In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. You find one that looks promising, but theres no websitejust a few scattered socialmedia posts. Control Your Brand and Story Socialmedia is great for engagement, but it comes with a major downsideyou dont control it.
To learn how to get started with Google ordering, check out our article on How to Setup Google Ordering for Restaurants. Promote Online Ordering Through SocialMedia and Email Marketing On socialmedia, showcase your food in a way that makes people crave it. The key to both socialmedia and email marketing?
In this article, you will learn: How to define your restaurants target market to guide your business decisions. Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Do they rely on socialmedia, local events, or partnerships with delivery services? How Are They Marketing?
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat.
In this article: How to calculate your restaurant customer acquisition cost (CAC) How to optimize your restaurant’s CAC and reduce costs What is a good cost per customer acquisition? For example, if you run a socialmedia campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses.
In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. For more expert tips, check out our article on socialmedia marketing for restaurants. Absolutely.
In this article, you will learn: What the data really says about how often restaurants fail The most common reasons behind restaurant failure and how to avoid them The strategies successful restaurants use to beat the odds Lets start with what the numbers actually say and what they dont. Finally, make sure people can find you.
Why Restaurant Newsletters Are Worth Your Time It can be easy to assume that socialmedia should be the center of your marketing efforts, but when it comes to reaching your most valuable guests and driving real businessemail wins every time.
Think of your Yelp rating as your social credit score. Just like banks debate on whether or not to lend you money based on your credit history, customers will decide whether or not to eat at your restaurant based on your overall Yelp rating. That means no old logos, no grainy food pics, and no missing info.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?
Leverage your restaurants socialmedia insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for socialmedia, email, and your website. Create a Photo Contest On SocialMedia Launch a simple photo contest.
Golden Corral's August 2023 network breach affected 183,000 current and former employees, with hackers accessing everything from Social Security numbers to health insurance details. Social engineering and phishing remain primary attack vectors in the restaurant industry.
Traditional marketing strategies, like national TV ads, billboards, or widespread socialmedia campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your socialmedia posts, too. Keep the entry process simple.
One 2022 Harvard Business Review (HBR) article details an interview with Jon Moy, owner of the food truck Moyzilla, highlighting the value that simple changes can make. Social platforms can also serve a more practical purpose, especially if you plan to keep a seasonal or otherwise irregular schedule.
This could mean searching Google Maps, scrolling through socialmedia platforms, or reading online reviews. Reach Diners Where They Search For potential customers to find you, your restaurant needs to show up on Google search results, review sites, and socialmedia platforms.
Revamped SocialMedia Campaigns Socialmedia has become integral for businesses across the board, as it paves the way for direct connection to consumers and savvy marketing campaigns. Socialmedia trends, algorithms, and content creation are all common roadblocks for todays restaurant leaders, all of which AI can address.
Tight writing keeps people engaged—and makes your copy easier to repurpose across your website, socials, and review platforms. In SocialMedia Profiles (Instagram, Facebook, TikTok) Your short bio is prime real estate. If you can write something that hits those notes in a few short paragraphs, you’ve already done more than most.
In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.
A few years ago, nobody knew what yuzu or dragon fruit was, but now it’s all over socialmedia. Color was a deciding factor, too—the margaritas had stand out on Instagram and other socialmedia platforms. View All Articles by This Author Want breaking news at your fingertips?
This article explores their charm, global influence, and the key elements that fuel their success. Socialmedia buzz: Instagram and other platforms showcase daily specials and cozy vibes to draw crowds. As of 2024, Paris alone boasts approximately 18,000 bistros, making up 10 percent of France’s restaurant scene.
Encourage regular input from staff and keep an eye on socialmedia comments and review sites like Google and Yelp to spot patterns, then make adjustments when necessary. Keep leaning into the practice, and use the techniques from this article to spark your creativity, enhance your guests experience, and grow your profits over time.
I spoke with Ross Hindle, the Group COO of PDG Media , to find out which strategies work best. You may also like our article on how digital marketing has evolved in the coffee industry. Coffee businesses can leverage the platform of prominent socialmedia users and brands to promote their products or services.
You may also like our article on why changing how we assess coffee quality can benefit producers and roasters. With access to resources like socialmedia, coffee farmers can track these trends more closely; however, there are risks associated with this strategy. Perfect Daily Grind Want to read more articles like this?
After reading this article, you will realize that reviews are your most valuable online asset, and leaving them unattended is unthinkable. The power of social proof. When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. We all do it.
In this article, you will learn: How to optimize your Google Business Profile to boost visibility and credibility. To learn more about collecting reviews, check out our article on How to Get More Google Restaurant Reviews. The best ways to get more customer reviews and use them to your advantage.
In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. Socialmedia login for easy access. Utilize targeted socialmedia ads to reach a broader audience, focusing on demographics that match your restaurant’s clientele.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make the check out process simple and easy.
In this article, we’ll explore the key tech innovations that are simplifying restaurant relocation and helping owners make a seamless transition to their new space. SocialMedia and Digital Marketing Automation During a restaurant relocation, keeping your guests informed is critical to retaining their loyalty and interest.
Create a Consistent Customer Experience Weve said it many times throughout this article, but consistency is the secret sauce to making your restaurants branding work. Start by being active across all socialmedia platforms your customers spend time, and keep all posts similar in messaging and appearance.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
With a restaurant email list, operators have a direct line of communication with guests that cant be blocked by third-party platforms that hide your customer data or socialmedia algorithms that no one really understands. That means more control, better margins, and a chance to build lasting relationships with your best customers.
Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on socialmedia or greeting customers walking through the door. Dont bash other brands Weve all seen the snarky ad or cheeky social post that takes a jab at the competition. Are you casual and playful?
Make direct ordering the most convenient choice by placing a clear Order Online button on your homepage and promoting it through email, socialmedia, and in-store signage. Promoting direct ordering on your website, socialmedia, and email campaigns. Training staff to encourage direct orders when speaking with guests.
They create marketing campaigns, post content on socialmedia, and send out email blasts—then cross their fingers and hope for the best. For restaurants, this includes what you spend on things like socialmedia ads, email marketing, and any other marketing campaigns aimed at getting more people in the door or ordering online.
Socialmedia is a critical driver, with 58 percent of SMBs now on TikTok, while 38 percent are actively integrating AI into their operations. More than a quarter (28 percent) are using AI for marketing and socialmedia, while 24 percent are using the technology for written communications. AI adoption spreads in new ways.
In this article, you will learn: Why you should use your customer data to help your restaurant grow The different kinds of data you have available to you to use The best ways to use customer data to make better decisions Lets explore why customer data is one of your most powerful tools for growing your restaurant.
Jeff had nailed bagel making by then, and started selling his bagels online, using socialmedia. “The View All Articles by This Author Want breaking news at your fingertips? The first few were terrible,” he said. But I was having fun.” Then the pandemic shut everything down. We’d sell out.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content