The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

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Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

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Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

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Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. Invest in High-Quality Pictures of Dishes.

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Modern Restaurant Management

DECEMBER 3, 2019

Modern Restaurant Management (MRM) magazine reached a milestone this week: the publication of our 2,000th article. To commemorate the occasion, we are offering a list of our most-read articles to give readers an idea of the depth of our resource library. "In The 27 Best Restaurant Marketing Ideas. Infographic).

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Modern Restaurant Management

JUNE 29, 2021

Audio is making a big comeback in the world of digital marketing. So if your restaurant has been considering giving audio marketing a try – or you just want to learn more about it – here is a rundown of how and why using audio marketing can increase brand awareness for your eatery. What is Audio Marketing?

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Modern Restaurant Management

NOVEMBER 27, 2019

Restaurateurs, if you are reading this article, it means that you are either sold to the idea of social media marketing or are already incorporating social media in your marketing strategy. How many of your social media fans are actually inquiring about your products or services?

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ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

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Social Hospitality: Restaurants

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. But, how do you use Instagram to market your restaurant? To start out with any kind of social media for business, planning is key.

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Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

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The Rail

APRIL 30, 2025

restaurant leaders planned to use it for AI-driven guest marketing endeavors in 2024, according to market research from Restaurant365. With advantages that include higher efficiency, less guesswork, and targeted accuracy, theres no question that tools powered by AI can contribute to success in marketing, including at restaurants.

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ChowNow

JUNE 12, 2025

In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1.

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Modern Restaurant Management

JANUARY 31, 2024

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. Create a social media campaign that prompts customers to share content related to your business.

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ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant. can boost traffic.

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Modern Restaurant Management

AUGUST 22, 2023

AI is everywhere: It’s pasted across headlines (like this one), trending on social media and the subject of conversations. Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes.

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ChowNow

FEBRUARY 13, 2025

In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. You find one that looks promising, but theres no websitejust a few scattered social media posts. Control Your Brand and Story Social media is great for engagement, but it comes with a major downsideyou dont control it.

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ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

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Social Hospitality: Restaurants

DECEMBER 2, 2019

The Acai berry market expands across the globe. According to Kenneth Research (September 2019), the Acai berry market was valued at $712 million in 2017, and it is expected to grow at a steady rate of 12.71% between 2018-2025. The Acai berry market ‘s fast growth has a lot to do with social media.

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ChowNow

FEBRUARY 7, 2025

In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. Sell More, Showing Social Proof People are more likely to order something when they see that other customers tried it already and loved it.

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ChowNow

APRIL 4, 2025

Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media. Leverage Social Media for a Stronger Brand Presence Social media platforms arent just for showing off your foodtheyre powerful tools for shaping how people see your restaurant.

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ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website.

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ChowNow

JUNE 6, 2025

This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews. Reach Diners Where They Search For potential customers to find you, your restaurant needs to show up on Google search results, review sites, and social media platforms. Here’s what to focus on.

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Modern Restaurant Management

SEPTEMBER 17, 2020

What better medium and channel to achieve this, and reel diners in, than video and social media? For instance, you can place on other social platforms such as Facebook, Instagram, Twitter, TikTok, Google My Business, Yelp and Trip Advisor to give a sense of what it feels like to enjoy lunch or dinner at your establishment.

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7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

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ChowNow

FEBRUARY 21, 2025

To learn how to get started with Google ordering, check out our article on How to Setup Google Ordering for Restaurants. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. The key to both social media and email marketing?

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ChowNow

FEBRUARY 21, 2025

In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?

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ChowNow

JANUARY 23, 2025

In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.

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ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment. But just building an email list isnt enough.

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ChowNow

MAY 2, 2025

In this article, you will learn: What the data really says about how often restaurants fail The most common reasons behind restaurant failure and how to avoid them The strategies successful restaurants use to beat the odds Lets start with what the numbers actually say and what they dont. Create a buffer for unexpected expenses and slow times.

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Social Hospitality: Restaurants

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Some owners of small restaurants and hotels may not feel like they need to hire people for a specialized marketing team.

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Restaurant Business

JULY 2, 2025

A few years ago, nobody knew what yuzu or dragon fruit was, but now it’s all over social media. The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. Color was a deciding factor, too—the margaritas had stand out on Instagram and other social media platforms.

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Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers.

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Modern Restaurant Management

MAY 25, 2022

Make sure your establishment has links to “Review us on Google” throughout your website, social media platforms, and marketing materials. Your best restaurant and bar marketers are the customers themselves. While you cannot incentivize reviews, you can certainly make the process easy. Incentivize Sharing.

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Modern Restaurant Management

DECEMBER 18, 2020

Smack dab, in the middle of the Covid19 crisis, suddenly we’ve all realized just how valuable social media can be to sustaining and rebuilding our businesses. And there’s no shortage of articles informing us that we need to boost our social media efforts and understand how to properly use each channel.

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Restaurant Business

JUNE 13, 2025

Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. . That deal will allow restaurants to place ads outside of DoorDash, on Google, social media and other websites.

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Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

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ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make the check out process simple and easy.

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