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In this article, you will learn: How to balance clarity, creativity, and brand voice in your menu writing How to use sensory language to create truly mouth-watering menu descriptions How to structure descriptions that drive orders on your restaurant website So what exactly separates an okay description from one that gets guests to order immediately?
This transition towards healthier options has benefited QSRs in bringing a wider base of customers, such as those with a focus on nutrition and dietary needs. More than a quarter (28 percent) are using AI for marketing and social media, while 24 percent are using the technology for written communications.
Collect customer data , such as preferences and dietaryrestrictions, and use it wherever possible to individualize their dining experiences. To stay consumer-centric in the long term, your restaurant needs to maintain a direct line of communication with your guests.
While COVID-19 will no doubt affect 2020’s sales figures, many countries are starting to ease their lockdown restrictions, which could see the industry experiencing growth in the second half of the year. But no matter what style you choose, it’s important to do it well and communicate it consistently. Written by Tanya Newton.
Families with different dietary requirements could even save money by dining out, as there would be no need to fork out on different starters, mains and desserts for those who are vegan (up to an extra £40) or Gluten free (up to an extra £30). Family members with different dietary requirements can have different meals (22 percent).
In this article, we discuss what to include in your welcome email to new employees and offer tips for making the email great. Feel free to use this example welcome letter template as-is or tailor it to fit the specific needs of your business (please read the disclaimer at the end of this article). Table of contents.
This is because one of the downfalls of a multichannel approach is that the various communication tools are isolated. Begin by outlining a simple strategy, communication plan, and workflow. Map out how a customer who receives an offer or communication then engages with your business. If not, why?
Because of this, you need to ensure that your menu is strategically organized and worded to both communicate what makes your restaurant unique and maximize revenue. This way, customers with dietaryrestrictions immediately know where to get what they want. Read the Article.
The Carefree Guest : While many Americans have shifted their dining preferences, there are still many individuals that are eager to dine and drink out with less strict restrictions. Nearly one in three (29 percent) would share data for personalized communication and updates around COVID-19 precautions and processes at the restaurant.
While some customers might be interested, it won't resonate with those who only come in on weekends, making the message irrelevant, or annoying, to them, and therefore “devaluing” all communications from you. Timing and context also play a role in creating “high value” communications.
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