Social Hospitality: Restaurants

SEPTEMBER 27, 2023

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. These materials can be employed by the brand to add depth and authenticity to websites, social media platforms, email campaigns, press kits, and other marketing endeavors. What Is Brand Photography?

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Culinary Cues

AUGUST 31, 2024

These are the restaurants we hear about, the ones that the media writes about, the ones that develop the next generation of focused entrepreneurs, and the operations that others hope to emulate. It will be who you are. [] It must be the reference for your decision making. The mission statement is THAT IMPORTANT!

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center. Another way to do it?

Social Media 448

Social Media Hiring Website Management Hospitality 448

Indoor Media

DECEMBER 11, 2020

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to increase their profits. Why Grocery Store Advertising?

Advertising 147

Advertising Coupons Tip Distribution Small Business 147

The Restaurant Group

MAY 17, 2025

When the referred guest visits your restaurant, both the referrer and the new guest typically receive diner incentives or loyalty rewards. Why Referral Programs Matter for Restaurants Referral programs thrive on word-of-mouth marketing, one of the most trustworthy forms of advertising.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78

Modern Restaurant Management

DECEMBER 10, 2019

You can also refer to this guide to learn more about managing cash flow. Online advertisements, social media, and promotions in local media will help you to fill tables during quieter months. When there is no proper plan or strategy in place for handling cash flow shortage, a cash flow crisis occurs.

Cash Management 312

Cash Management Seasonal Menu Social Media Small Business 312

Goliath Consulting

APRIL 28, 2020

For restaurants that have enough volume to keep their drivers busy the expenses will be worthwhile, but for up and coming restaurants that are in the process of building a customer base, self-marketing will be key whether it be by word of mouth, online listings or by keeping an active social media presence. Reference: [link].

Delivery 269

Delivery Food Back of House Social Media 269

Indoor Media

AUGUST 11, 2020

While some digital marketing can be complicated and expensive, we’ll show you ways to advertise online that don’t require a ton of expertise or cash. Social Media. While posting to social media is free, you will need to spend time and effort to keep up with it. Facebook Advertising. Local Listings.

Marketing 158

Marketing Social Media Advertising Customer Service 158

Indoor Media

FEBRUARY 5, 2021

If you’re going to spend time advertising your business, you need to make sure you have your social media platforms and local listings ready to go. Try to — objectively — anticipate their first impression of your advertisement, then imagine their third. Community Oriented Advertising. Get Your Ducks in Order.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

7 Shifts

OCTOBER 31, 2022

You'll have a document to reference during the planning or opening of your restaurant. Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Marketing plan and channels.

Point of Sale 397

Point of Sale Back of House Document Download 397

Indoor Media

APRIL 2, 2018

Steve tried all sorts of stuff to improve his company’s social media growth, but he never got a ton of traction on his posts. He was constantly researching how to improve social media KPIs, and all he could find was POST MORE. Scale Down Your Social Channels. Optimize for Organic Search (Read Google).

Social Media 78

Social Media Online Ordering Customer Experience Small Business 78

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. Table turnover rate The table turnover rate refers to the number of times you have served new customers at the same table.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Indoor Media

NOVEMBER 11, 2021

Increasing your reach and impressions through advertising grows your brand awareness and can boost your sales. Experienced advertisers like IndoorMedia understand the importance of impressions in your physical and digital advertisements, including your social media strategies. What is an impression measuring?

Advertising 78

Advertising Social Media Email Marketing Small Business 78

Goliath Consulting

FEBRUARY 16, 2019

Restaurants are continuing to embrace what many refer to as the “local food movement.” As social media platforms continue to flood the internet, restaurateurs are beginning to create innovative menus that adapt well to the funky images and elaborate styling seen on social media. References: [link].

2019 150

2019 Fast Casual Social Media Customer Service 150

7 Shifts

JULY 1, 2024

It also helps to research your target customers' age and social status. Your business name will also appear on your marketing materials, staff uniforms, menu, social media accounts, and advertisements, so make sure it isn't too long or complicated. References: Who have they previously worked with?

Bar 221

Bar License Food Supply Restaurant Law 221

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Goliath Consulting

JULY 21, 2019

Your restaurant’s brand includes everything from the logo and menu design, the interior atmosphere and aesthetic, organizational values, the quality, to the language used in advertising and promotions. Loyal and referring customers are the outcomes of a successfully defined brand. References: [link].

Employee Relations 186

Employee Relations Customer Service Customer Experience Email Marketing 186

Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence. Pay for Clicks.

Small Business 78

Small Business Advertising Social Media Coupons 78

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Customers today strongly believe in the importance of social responsibility.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Goliath Consulting

MAY 8, 2020

You can also hire a catering salesperson, someone that who will manage business and customer relationships by sales calls, networking, advertising, and social media. References: [link]. Having employees who can multi-task or who can work on a flexible schedule can help.

Catering 248

Catering Point of Sale Delivery Customer Service 248

Modern Restaurant Management

SEPTEMBER 30, 2020

73 percent said social distanced tables. 55 percent of small businesses surveyed have concerns about staying afloat financially with social distancing regulations that limit business capacity. Consumers turn to edible flowers to star in their dishes and on their social media as they crave organic, aesthetic food. ?

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

EATER

APRIL 12, 2021

In the weeks and months that followed, the likes, retweets, and followers racked up (as did the number of people who kept referring to Stratford as “king”), and they haven’t really stopped since. Recently, he announced that he will be publishing a book, and he even appeared in a Highsnobiety advertisement for a new Gucci collection.

Back of House 364

Back of House 2020 Small Business Book 364

A Wine Story

JUNE 24, 2020

I worked very hard to promote Wine Folly through social media. Before Wine Folly came along, most people had to thumb through dull, text-heavy reference books to get key information about a favorite wine. Or spend several minutes hopscotching advertisements on the Internet to find a wine article with actual substance.

Book 174

Book Education Social Media Certification 174

Indoor Media

MARCH 15, 2021

Did your company set up social media profiles but abandon them once content creation became too exhausting? Whether that means carefully watching national chains or keeping up with your neighbors, it’s important to evaluate the advertising strategies you see your competition using. Hyper-Local Targeting.

Marketing 148

Marketing Advertising Small Business Merchandise 148

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Be engaging on Social Media.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

7 Shifts

JUNE 4, 2021

In the restaurant industry, it can be applied to social media ads, local print advertising, coupons or deals, and more. Customer retention refers to a restaurant's ability to retain or keep, the existing customers that it has. Why is it important? Customer retention rate What is customer retention?

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

Lavu

NOVEMBER 1, 2023

Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. It refers to the amount a restaurant incurs to deliver a single order to a customer’s doorstep.

Delivery 167

Delivery Online Ordering Food Mobile Ordering 167

Indoor Media

SEPTEMBER 5, 2020

One blog especially useful for showing you how to optimize your GMB listing and others is, “Improve Your Auto Repair Local Listings In One Week” Citations are any reference to your auto shop that includes at least your name, address, and phone number. Post on Social Media. There are 2 types of citations: Generic Citations.

SEO 125

SEO Social Media Small Business Advertising 125

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

7 Shifts

MAY 23, 2024

While it might seem tempting to overspend on your marketing and advertising efforts, the cash you'd use to pay to run your ads could only lead to waste, especially if you don't know much about running an ad campaign effectively. Forecasting in the restaurant industry refers to estimating future trends based on historical and current data.

Point of Sale 221

Point of Sale Seasonal Menu Food Supply Employee Relations 221

Deliverect

FEBRUARY 20, 2020

Advertise on social media, in local newspapers and in your restaurant, or pass around flyers. Think about promotions and discounts customers can use for their first purchase and reward them for referring a friend. In the digital era, don’t underestimate the effect of social media.

Delivery 125

Delivery Online Ordering Social Media Transportation 125

Modern Restaurant Management

OCTOBER 16, 2019

Restaurant professionals : Once verifiable work history and references are approved, workers can use the app to review a multitude of gigs on the platform, with roles spanning from line cooks, prep cooks and front of house support to bussers, dishwashers and more, as well as track earnings and manage their schedules. ?

Food Truck 317

Food Truck Customer Service Customer Experience Front of House 317

Restaurant365

MAY 22, 2020

When looking to rebuild your restaurant’s workforce, it is crucial that you advertise your job openings where job seekers are searching. Regardless of what business model your restaurant follows, how you build your staff’s schedule is only as effective as the data that it’s built around.

Guest Recovery 148

Guest Recovery Recruiting Document Point of Sale 148

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Open for Business

APRIL 25, 2023

Earned media value is a critical metric for any restaurant owner looking to understand their total marketing ROI. Earned media—when your restaurant appears on local news or OpenTable puts you on a list of best restaurants—always gives an owner the warm fuzzies but it may be worth more in hard dollars than you realize. You deserve it.

Social Media 78

Social Media SEO Email Marketing Influencer 78

Open for Business

MAY 2, 2023

How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? Let’s start with the absolute basics: Restaurant marketing refers to the strategies and tactics that restaurant owners use to promote their business and attract customers.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Modern Restaurant Management

JANUARY 31, 2025

New revenue opportunities will include marketplace offerings, retail media networks, and B2B services using internally developed assets and tools. Retailers with strong customer connections ad robust investments in omnichannel models, including technology, will be best positioned.

Marketing 221

Marketing Loyalty Program 2024 2025 221