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Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. For Amazon, advertising has become a $50 billion annual business.
Egg-cellent news…as of June 2, the egg surcharge is officially off the menu,” Georgia-based Waffle House wrote on X. The surcharges came atop years of menu price hikes that have frustrated consumers and hurt restaurant traffic. Thanks for understanding!” But supply has bounced back in recent months, bringing prices back down to earth.
From elevated comfort food to trending global flavors, operators are using Philly in inventive ways that bring signature flavor and premium texture to the menu. 09, 2025 Facebook Twitter LinkedIn Kraft Heinz Versatile, consistent, and built for culinary creativity, Philadelphia Cream Cheese is The Original that chefs trust to do it all.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If of sales in the quarter.
Click here to complete your profile Multimedia The summer of spritzes Oysters and value meals trend on summer menus Chef Jonathon Sawyer discusses his Chicago restaurant, Kindling, and his latest TV appearance The chicken wars enter a new phase The Latest Operations Week in Review: McDonald’s new burger, Luckin’s U.S.
Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu. A prix fixe menu also gives off an air of elegance. Upsell with Valentine’s Day Specials. Offer a Gift Card with Purchase.
For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.
As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special.
Fast-casual Condado Tacos—which prefers calling itself “next-gen casual”—has long had a bar program with a selection of conventional margaritas and beers to go with its Mexican-style menu and vibe. But those same margaritas had been on the menu since 2014 when the bar, so to speak, was set a bit lower. By Patricia Cobe on Jul.
Meanwhile, on Tuesday the Detroit-based Little Caesars announced a “More for $9.99” menu, allowing customers to choose from a selection of bundled value offers. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. deals this week as fast-food pizza chains work to reverse stubbornly weak sales.
"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." " Rose suggests operators should focus on better understanding and segmenting their loyalty program members to communicate their value-based menu innovations as well as new premium offerings. "They
Continue to Site >>> Menu C-stores are stealing fast-food tactics. And fast-food customers Listen to your daily news: RB Podcasts New episodes weekdays Restaurant Daily A Deeper Dive Menu Talk The Week in Restaurants Working Lunch More on this Topic Food C-stores are stealing fast-food tactics.
Retail media network “A type of advertising platform that allows retailers to sell ad space on their digital channels to third-party brands.” In this case, restaurants are the advertisers. Vaporware “A computer-related product that has been widely advertised but has not and may never become available.”
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.
Premium Food Taco Johns travels back to its West-Mex roots to spice up the menu Behind the Menu: Starting with its new Fiesta sauce and maximizing what’s already stocked in the pantry, the Mexican fast-food chain is driving flavor throughout its platform.
Last year, the bakery-café chain began a comprehensive menu overhaul. The chain is in the process of shuttering all its fresh dough facilities , and shifting bread making to third-party bakers. As of early June, Panera Bread had 2,197 units, both company and franchised, in 48 states, Washington, D.C. and Canada.
By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.
By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. .
Premium Food An eye on food waste inspires a chicken salad that becomes a best seller Behind the Menu: Millers All Day repurposed leftover breakfast waffles into croutons to create a new signature—the Chicken and Waffle Salad. Buyers appear eager to take on certain types of restaurant chains. It’s a unique spin on Southern comfort.
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
One-fifth of consumers rate menu price as poor. Menu cost is seen as a detractor for those living in rural areas, Asians, and the unvaccinated. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. The study was in-field from March 1-10, 2022.
Here are some of the best ways you can use ancient grains on your menu. If you’re looking to incorporate international dishes into your menu, either to explore global themes or for educational food programs, ancient grain-based options are a great choice. To learn more, click here.
Though this may seem like a daunting task, especially for traditional restaurants like steakhouses and BBQ, menu diversification will allow you to reach more customers and entice more patrons to walk through your door. With this perspective in place, the ways of integrating plant-based proteins into your menu become infinite.
Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.
Additionally, a branded mobile app enables your business to send notifications to customers in real-time with special offers that allows your business to drive traffic during slow days. Evaluate and Shift Your Ad Spend. Analyze Online Conversations to Adjust Current and Future Strategies. The Way Forward.
Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.
Premium Food An eye on food waste inspires a chicken salad that becomes a best seller Behind the Menu: Millers All Day repurposed leftover breakfast waffles into croutons to create a new signature—the Chicken and Waffle Salad. Buyers appear eager to take on certain types of restaurant chains. It’s a unique spin on Southern comfort.
Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. Or adjust your staffing schedule based on peak ordering times?
17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Then last week, DoorDash revealed that it had acquired Symbiosys, an ad tech startup that will allow restaurants to advertise themselves on places like Google, TikTok, Instagram and Snapchat. Is that a good thing for restaurants?
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Your business name should make it immediately apparent what kind of cuisine you specialize in. You can display images and descriptions of your food and advertisespecial offers. Your website should also display your logo and include a full menu. Your branding will impact what people think of your business.
The burrito chain was founded in 2008 in Wall Township, New Jersey, by Bill Hart and Paul Altero, who created a menu of traditional Mexican fare but with a twist. Thompson Street managing partner Bob Dunn described the 130-unit Bubbakoo’s as an “innovative and compelling brand that resonate with a broad and growing customer base.”
Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.
The of-the-moment menu updates are part of sweeping rebrands at the two chains under owner Ascent Hospitality Management. They specialize in breakfast staples, homestyle favorites and homey atmospheres—Perkins largely in the Midwest and East Coast and Huddle House in the South. The first one opened in March in Orlando.
But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date.
Premium Food An eye on food waste inspires a chicken salad that becomes a best seller Behind the Menu: Millers All Day repurposed leftover breakfast waffles into croutons to create a new signature—the Chicken and Waffle Salad. Buyers appear eager to take on certain types of restaurant chains. It’s a unique spin on Southern comfort.
Is there a popular menu item that repeat customers regularly purchase as an add-on? Why should these customers get so much special treatment? These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers.
The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. There are a few sweet treats on the menu, and there’s a whole coffee program. Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The We’d sell out.
The BBQ Brisket Whopper is the first item to launch from Burger King’s new “Whopper by You” platform—a program that invites guests to help shape the burger giant’s menu. To put the new Whopper on the menu, the Miami-based fast-food burger chain had to bring in the brisket, Carolina gold BBQ sauce and crispy onions. “A
Continue to Site >>> Menu Forget coffee. Wishnow, a former Dunkin’ and Taco Bell franchisee, tapped menu consultants and brand builders The Culinary Edge to design a menu that falls somewhere between Salad and Go and Sweetgreen, price-wise. The way Greenlane prices its menu has evolved since the first unit opened in 2023.
Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. Promote a Limited-Time Menu Item Few things drive action like the phrase only available for a limited time. Creating seasonal or short-run menu items is one of the simplest ways to generate buzz without overhauling your entire operation.
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