Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Social Hospitality

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Ensure consistency throughout your branding.

Marketing 195

Marketing Social Media Advertising Influencer 195

7 Shifts

MAY 23, 2024

The restaurant business is one of the most competitive industries, and this shows in the fact that only 20% of restaurants succeed in the market. Proper restaurant budget planning can help eliminate overspending on expenses like ineffective marketing campaigns or expensive supplies like food packaging and tissue paper.

Point of Sale 222

Point of Sale Seasonal Menu Food Supply Cash Management 222

Indoor Media

AUGUST 23, 2021

Advertising has come a long way over the years. Once upon a time, you might hire someone to stand outside your business and yell at passersby. Eventually came billboard advertising, business cards, television commercials, and so on, up to the modern era. Digital advertising should be a part of any marketing plan.

Advertising 78

Advertising Email Marketing SEO Social Media 78

Restaurant365

MARCH 1, 2022

Hiring restaurant staff is top of mind in the restaurant industry. Staffing has always been ongoing in the restaurant industry because of the transient nature of restaurant jobs in general, but the current hiring crisis makes attracting employees a top priority among all restaurant businesses, from single units to national brands.

Hiring 146

Hiring Recruiting Demo Advertising 146

Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? So make sure you either hire a professional photographer or use a high-quality in-house photographer to take pictures of your dishes.

Email Marketing 199

Email Marketing Marketing SEO Social Media 199

Embrace the Suck

MAY 24, 2023

Step 3: Scout for Personality, Not Just Skills During the hiring process, we sometimes over-emphasize experience while undervaluing the importance of personality. While experience is certainly crucial for specific roles, personality should carry substantial weight in our hiring decisions.

Recruiting 327

Recruiting Coaching Hiring Customer Experience 327

7 Shifts

OCTOBER 28, 2021

Advertise where your candidates are. And just as your marketing team supports your voice to the customer, the 'voice to the prospect' also needs the support of your marketing team. This means advertising your vacant roles on platforms like TikTok, Instagram, or LinkedIn: the places your candidates already are.

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

AUGUST 11, 2020

Investing a little time and money into digital marketing for your auto repair shop could generate new customers. You may have shied away from digital marketing in the past. While some digital marketing can be complicated and expensive, we’ll show you ways to advertise online that don’t require a ton of expertise or cash.

Marketing 158

Marketing Social Media Advertising Customer Service 158

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage those marketing materials. You’ve done all the research.

Marketing 78

Marketing Management Management Advertising 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

DECEMBER 30, 2020

Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site. That — combined with intermittent website updates, social posts, and being actively involved in your communities in the kind of way COVID upended — was enough marketing for many restaurants.

2021 224

2021 Marketing Food Safety Back of House 224

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Your market position and competitive advantage. Section 3: Conduct a market analysis. Table of Contents.

Point of Sale 398

Point of Sale Back of House Document Download 398

Indoor Media

NOVEMBER 26, 2020

When you plan your advertising campaign, it may be helpful to review why you went into business in the first place. To examine this, we’ll walk you through a sales cycle concept and then reveal some of our core values in advertising. How to Determine Your Sales Cycle Different businesses need to advertise differently.

Advertising 78

Advertising Point of Sale Back of House Customer Service 78

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 226

Marketing Food Safety Social Media Small Business 226

Indoor Media

SEPTEMBER 9, 2021

They’re all massive, established organizations with big marketing budgets. If you’re reading this, you probably don’t have those same infinite marketing options. But, that’s alright — just because you have a small or local business doesn’t mean you can’t run an effective marketing strategy!

Small Business 78

Small Business Marketing Social Media Advertising 78

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Use a loyalty program to keep customers engaged.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JUNE 9, 2023

Conduct Market Research Market research helps you define your business purpose. Carrying out sufficiently detailed market research with relevant data will help you define your niche and the ideal customer. Since these regulations can get fairly convoluted, consider hiring an expert to walk you through the necessary steps.

License 161

License Document Hiring Fine Dining 161

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Indoor Media

AUGUST 26, 2021

It cannot be overstated that marketing is an iterative process. If you’re starting running your very first advertisements, don’t be saddened if business doesn’t begin booming immediately. If it does — congratulations, you must have designed some impactful, well-placed marketing materials. What does the copy say?

Marketing 78

Marketing Advertising Document Consumer Goods 78

Indoor Media

MARCH 22, 2018

Nobody wants to hire a lawyer. IndoorMedia’s Cartvertising division is an annual advertising program that builds name recognition and trust for your legal practice. Attorney advertising should be effective, powerful, and understated. The post Legal/Attorney Advertising appeared first on IndoorMedia. Tido Financial.

Advertising 78

Advertising Customer Service Design Hiring 78

Indoor Media

FEBRUARY 7, 2021

For small business owners, it’s especially important to make sure you’re putting the same effort into marketing your business as you put into daily operations. One way to simplify this cycle is to research and identify restaurant marketing trends in your area. Social Media Advertising. Best Advertising Mediums.

Marketing 78

Marketing Social Media Advertising Coupons 78

Indoor Media

AUGUST 30, 2021

The world of marketing is full of lingo and jargon , including acronyms like B2C and phrases like user-generated content. In addition, hearing two marketers talk shop, or even reading a guide to marketing techniques, can be pretty intimidating. So here’s another one for your marketing dictionary: go-to-market.

Marketing 78

Marketing Advertising Customer Service Document 78

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

2020 95

2020 Marketing Email Marketing Social Media 95

The Restaurant Times

FEBRUARY 22, 2022

Do yourself and your organization a favour and hire a consultant when you’re developing a new project, extending your distribution, or if your firm is in jeopardy! However, it is riskier than hiring staff because, unlike hiring people, you normally have a trial period to determine if they are a good fit. .

Hiring 52

Hiring Food Kitchen Safety Food Safety 52

Indoor Media

JULY 5, 2021

Now, maybe there are only one or two restaurants you go to very often, but the point is: every restaurant serves a specific niche. How to Define a Restaurant Concept If you’re a restaurant owner or marketer, you need to understand how to define a restaurant’s niche. It’s time to get the word out — advertising is crucial!

Marketing 78

Marketing Advertising White Paper Customer Service 78

7 Shifts

JANUARY 31, 2024

You're responsible for tactical duties like training new hires, conducting performance reviews, disciplining rule breakers and poor performers, and handling compensation changes—in addition to more interpersonal tasks like mentorship and ensuring professional growth. This part of the job is arguably the most multi-faceted.

Management 398

Management Management Kitchen Safety Front of House 398

7 Shifts

FEBRUARY 15, 2022

About a year and more than a dozen episodes later, we had the privilege to interview a wide range of folks with advice on everything from hiring staff , to creating content, to providing benefits, and increasing profits. And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. Hire for fit rather than skill.

Social Media 450

Social Media Hiring Website Management Hospitality 450

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Ready to try Facebook advertising for your restaurant? Learn more.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

The Restaurant Times

MARCH 14, 2022

The process to hire a talented chef for your restaurant might be difficult, but it’s an important aspect of your company’s potential to prosper. A chef participates in the training of new employees, supervises cooking operations, prepares menus, and contributes to restaurant marketing decisions. Detail-oriented Approach.

Hiring 52

Hiring Waste Food Order Customer Service 52

Modern Restaurant Management

NOVEMBER 29, 2023

As such, PR is a powerful tool that can drive commercial success in tandem with your marketing strategy while also helping you navigate through the post-pandemic – new normal – for restaurants. You’ve recently hired an industry-respected individual to a top position.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193

Indoor Media

DECEMBER 5, 2017

Although that underscores the importance of delivering a superior experience once hired, it also reinforces the urgency of finding and securing new clients. Advertising is nothing new for Realtors and real estate agents. Here are ways the best Realtors are advertising: Target Prospective Clients Where They Shop. Social Media.

Advertising 78

Advertising Social Media Front of House Email Marketing 78

7 Shifts

DECEMBER 27, 2019

Hasty hiring is at the root of the problem. When you hire someone who doesn’t share your team’s values , no amount of training or tips will make them engaged in their work. You may think that hiring quickly can prevent a lapse in service. So what’s to blame for the high turnover?

Hiring 360

Hiring Front of House Customer Service Customer Experience 360

ExactHire - Restaurants

FEBRUARY 4, 2020

Let’s face it, hiring in the restaurant and hospitality industry is never really easy. Even when it’s an “employer’s job market,” filling open positions is a difficult, often times unpredictable, challenge. Today’s tight job market adds more difficulty to this challenge, as most job seekers have multiple job options.

Hiring 52

Hiring Hospitality Recruiting Email Marketing 52