Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Ask for emails, or phone numbers to update customers on their food delivery when needed. Advertise your delivery services.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improving customer service.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. Video content.

Social Media 243

Social Media Marketing Email Marketing Consumer Goods 243

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset?

Marketing 568

Marketing Social Media Email Marketing Innovation 568

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Keep customers engaged with email. Start a restaurant loyalty program.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Have a Marketing Plan for Reopening. Broadcast your efforts on social media. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

ChowNow

JANUARY 22, 2021

Market your restaurant app via email. If your online ordering system gives you control over your customer data, you should have a healthy list of email addresses. Send out an email to announce either your app-only promotion or the launch of your new app. You can use a service like Mailchimp to send out promotional emails.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

OCTOBER 9, 2020

Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. Take advantage of online channels like email and social media posts to effectively get your message out during this timeframe. Don’t Stop Marketing. Put Safety (and Health) First.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Use Social Media to Announce Your Restaurant's Move Social media is one of the most effective platforms to announce the relocation of your restaurant.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 478

2021 Online Ordering Email Marketing Advertising 478

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. You can do this by mail, phone, or email. You can do this directly or through follow-up emails.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. It’s important to understand that brand photography is more than simply taking photos.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. . "In

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

ChowNow

FEBRUARY 12, 2021

By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. . This free marketing tool that allows you to communicate and engage with nearby patrons. . Recommendations act as social proof and easily facilitate word-of-mouth marketing. . Email Marketing Made Easy for Restaurants.

Email Marketing 370

Email Marketing Online Ordering Social Media Customer Service 370

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. The mission statement is THAT IMPORTANT! WHAT ARE THE KEY ELEMENTS TO A MISSION STATEMENT: [] What do you believe in?

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

DECEMBER 23, 2019

Who can blame you for wanting a small slice of such a big market? Customers should experience your brand consistently whether they’re on social media, a mobile delivery app, your website or in your restaurant. Create strong social media relationships with customers.

Social Media 334

Social Media Customer Experience Customer Service Small Business 334

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 130

Email Marketing Marketing Loyalty Program Online Ordering 130

The Restaurant Group

MAY 17, 2025

A restaurant referral program is a straightforward marketing strategy designed to reward current guests when they recommend your restaurant to their friends or family. Why Referral Programs Matter for Restaurants Referral programs thrive on word-of-mouth marketing, one of the most trustworthy forms of advertising.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78