Indoor Media

JULY 18, 2020

Are you missing a major opportunity to turn one-time customers into repeat customers? Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. What is in-store advertising? 3 Auto Repair In-Store Advertising Tactics.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Indoor Media

JULY 11, 2020

An unmotivating offer, like 10% off, may not be enough to move customers to switch from their current provider or even be more appealing than your competitor down the street. Obviously, the more potential customers who receive your ad (and actually look at it) plays a huge factor in how many coupons will eventually be redeemed.

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 398

Management Management Kitchen Safety Front of House 398

Indoor Media

SEPTEMBER 30, 2020

In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!” ” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence.

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Every stage of the client's journey should be examined.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. The app also lets employees take their scheduling changes into their own hands by making approved shift swaps and securely communicating with each other. ChowNow ChowNow is a customized online ordering app for restaurants.

Operations 367

Operations Management Management Mobile Ordering 367

Embrace the Suck

MAY 24, 2023

It's time to dust off your note-taking skills because we're diving into a four-step game plan to draw the crème de la crème to your restaurant, starting immediately. Now, let's discuss our current predicament and find a way out. We're curators of memorable experiences for others.

Recruiting 327

Recruiting Coaching Hiring Customer Experience 327

Modern Restaurant Management

MARCH 27, 2024

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

Customer Service 186

Customer Service Loyalty Program Customer Experience Employee Relations 186

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. The app also lets employees take their scheduling changes into their own hands by making approved shift swaps and securely communicating with each other. ChowNow ChowNow is a customized online ordering app for restaurants.

Operations 353

Operations Management Management Mobile Ordering 353

Indoor Media

APRIL 26, 2021

Sure, you can pay to boost your content on Instagram or run Facebook Ads, but unless you’re shelling out thousands of dollars at a time, it’s not in your best interest to use these forums. National chains are throwing thousands of dollars into these same programs to take advantage of the model entirely.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Modern Restaurant Management

MAY 15, 2024

Long lines do not have to scare customers away, however: 91 percent of diners who say they would skip or leave the line if there were too many cars also say they would be more likely to stay if they previously experienced speedy drive-thru service at the same restaurant. In what ways are customer’s post-pandemic needs shifting?

Mobile Ordering 135

Mobile Ordering Customer Service Customer Experience Technology 135

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

7 Shifts

OCTOBER 28, 2021

Coronavirus did take first place as a concern in 2020, when the pandemic was front and center and still shutting down or modifying dine-in practices. Let's break down the various steps where restaurant technology can dramatically improve would-be employees' experience. Advertise where your candidates are. Surprising?

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The purpose of this strategy is to attract customers to your restaurant. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Modern Restaurant Management

MAY 15, 2024

Long lines do not have to scare customers away, however: 91 percent of diners who say they would skip or leave the line if there were too many cars also say they would be more likely to stay if they previously experienced speedy drive-thru service at the same restaurant. In what ways are customer’s post-pandemic needs shifting?

Mobile Ordering 120

Mobile Ordering Customer Service Customer Experience Technology 120

Modern Restaurant Management

OCTOBER 3, 2023

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. The takeaway.

Social Media 169

Social Media Customer Experience 2009 Customer Service 169

Tableo

JULY 11, 2023

Social media platforms have developed into effective instruments for restaurant advertising. In this article we will provide you with advice and pointers to assist you dominate your Facebook restaurant advertising efforts. Take into account factors like age, location, hobbies, and dining preferences.

Advertising 53

Advertising Social Media Reservations Events 53

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Modern Restaurant Management

MAY 8, 2024

Operators must weigh guest acceptance while making strategic decisions about integrating automation at many restaurant touch points, according to Software Advice’s 2024 Automated Customer Experience Survey. What should restaurant operators take away from these results?

Front of House 182

Front of House Mobile Ordering Customer Service FOH 182

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. But how do you stand out? In 2019, diners spent $81.30

Specials 195

Specials 2023 Social Media Email Marketing 195

Indoor Media

MAY 29, 2019

You’ve probably already figured out that you can’t just build a restaurant and assume people will come busting down your door to try out your food. But odds are good it’s going to take promotion for the word to get out. Follow these steps to help you decide which restaurant advertising campaign is best.

Advertising 78

Advertising Coupons White Paper Back of House 78

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 139

Loyalty Program Seasonal Menu Advertising Customer Experience 139

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns. Direct Mail.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. You don’t want to be annoying with the requests, but it normally can take a few tries to get a response.

Email Marketing 199

Email Marketing Customer Service Website Management Customer Experience 199

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 195

Management Management Kitchen Safety Front of House 195

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Indoor Media

OCTOBER 17, 2017

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. How Each Works.

Coupons 78

Coupons Advertising Tip Distribution Email Marketing 78

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.

Fine Dining 185

Fine Dining Seasonal Menu Social Media 2022 185

Modern Restaurant Management

APRIL 26, 2024

Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. Contactless ordering lets customers pick their meals without speaking directly to staff, which is great for those with food allergies. When customers pay and note their dietary needs, the kitchen gets an alert.

Dietary Restrictions 98

Dietary Restrictions Allergens Point of Sale Customer Experience 98

7 Shifts

APRIL 3, 2023

an hour, leaving the rest of an employee's compensation up to the good will of customers in the form of tips. Tips are an essential part of a restaurant worker's take-home pay. But in order to break free from tipping, it's going to take a bevy of restaurant operators willing to stick their neck out and make a change.

Front of House 370

Front of House Tip Distribution Back of House Restaurant Law 370

Indoor Media

SEPTEMBER 26, 2017

That means you have to find ways to get new customers through the door. What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. What can you do to influence those people the most when they’re considering where to dine out? Custom-Printed Receipts.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Indoor Media

OCTOBER 7, 2020

Do you wish your auto repair shop’s name was on the lips of every potential customer in town? Spark brand buzz, generate conversations about your fantastic services, and increase profits through consistent, memorable radio advertising. For that reason, we don’t recommend radio advertising for single-location shops.

Advertising 148

Advertising Social Media Email Marketing Point of Sale 148

Indoor Media

SEPTEMBER 26, 2017

No one, not a single person, prepared you for how much work it takes to run a successful restaurant. Besides the obvious daily concerns, like cooking, hiring and firing, managing the books, and ordering food, is advertising. Fortunately, we’ve spent 30 years helping restaurant owners like yourself increase profits through advertising.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 388

Menu Seasonal Menu Front of House Café 388

Culinary Cues

APRIL 3, 2020

As you move through IDEATION that will help to define what your restaurant concept, menu, systems, and staffing will look like as we eventually move out of this crisis, it is just as important to discuss and plan for the things that can go wrong. Let your customers know that safety and sanitation is your most important job.

Guest Recovery 318

Guest Recovery Social Media Kitchen Safety Food Safety 318

Indoor Media

JANUARY 2, 2018

Advertising clichés. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Here are several clichés you should immediately stop using in your advertising … and never go back: “Check Out Our Ad”. We Deliver Great Customer Service”.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78