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Successful chains like Chipotle and Shake Shack and high-growth brands like Cava are leaning into the fact that value isn’t just about price—it’s the perception of value, which includes portion size, quality, customization and convenience. FCRs thrive on these aspects. 2025 is poised to be the year of FCRs.
But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.
Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. Contactless ordering lets customers pick their meals without speaking directly to staff, which is great for those with food allergies. When customers pay and note their dietary needs, the kitchen gets an alert.
To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Ultimately, the best catering menus satisfy diverse audiences, tastes, and dietary needs.
Some customers have the gift of foresight, using DoubleDash to add on recovery (or hair of the dog) essentials from nearby stores. And while our business has evolved over the past decade, so have our customers. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!
From conceptualizing your vision to providing exceptional customerexperiences, these strategies will set you on the path to culinary triumph. Delve into considerations like cuisine, ambiance, and overall atmosphere, creating an enticing experience that sets you apart from the crowd.
Customers simply approach Ono’s ordering kiosk, place their custom order, and watch as robotic systems create their blends from scratch. Quality Control – Ono can ensure orders are to the customers' standards 100 percent of the time. Within 60 seconds, blends are ready at Ono’s pick-up area.
When everyone is involved and on the same page, your staff will be more informed and your customers will be safer. One of the easiest ways to keep your customers safe is to create a menu “key” that identifies common allergens in each dish. Advertise Your Restaurant as Allergy-Friendly. Identify Allergens on Your Menus.
” Samira Shariff brings nearly 40 years of experience building successful restaurant brands in Alberta as a multi-unit franchise owner and operator in Edmonton. In addition, her son Naheed brings more than 25 years of experience in restaurant franchising and will serve as CEO of CPK’s Alberta footprint. ce in 2013.
Vegan, earth-conscious, experience-seeking, Instagram-shunning, pour-over-drinking, pour-over-avoiding, quality-orientated, convenience-orientated: the consumer market is rapidly evolving and at times contradictory. Coffee shop owners who don’t adapt to their changing needs risk losing sales and customers. Credit: La Marzocco Korea.
With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! Because it works. 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.
Everybody knows about the traditional sit-down restaurant experience, where servers give guests paper or digital menus. While serving as director of cuisine at the Grand Hotel in Monte Carlo, he developed the prix fixe menu alongside the 'a la carte menu' to create an elevated dining experience.
Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. They use email, SMS marketing tools, online advertising, and other tactics, typically known as multichannel marketing. Returning guests don’t want to be treated as if they were a new customer.
As a restaurant owner, you probably are already convinced of the need of offering your customer the convenience of online ordering. The first thing you need is a website from where your customers can reach you and order food. There’s a reason why customers choose to purchase through mobile applications or online.
They govern every aspect of the function, from who can make potato salad to how to deal with your dietaryrestrictions to the variety of drinks you’ll see: juices, teas, Sprite , “sprite,” and — if you’re grown enough — brown liquor. Advertisements for enslaved people who were skilled brewers? Absolutely.
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