Modern Restaurant Management

JANUARY 4, 2021

Be the Most Creative and Consistent Advertiser in the Area. Now the question was how to keep those repeat customers. After all, a five-percent increase in customer retention can equate to an increase in profit by 25 percent ( HubSpot ). Focus on Customer Service and Personalized Experiences.

Advertising 208

Advertising 2021 Small Business Customer Service 208

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

JULY 18, 2020

Are you missing a major opportunity to turn one-time customers into repeat customers? Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. What is in-store advertising? 3 Auto Repair In-Store Advertising Tactics.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

MARCH 29, 2021

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition . Targeting .

Advertising 148

Advertising Front of House Seating Small Business 148

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

OCTOBER 3, 2023

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. ” This business is all about people.

Social Media 177

Social Media Customer Experience 2009 Customer Service 177

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

JANUARY 9, 2024

When considering expansion plans, restaurants should understand the demand in their local market as well as the competitive environment. How Restaurants Can Use Marketing to Drive Growth As restaurant work to drive growth through marketing, there are several steps that they should follow.

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Include social media in your digital marketing strategy. Customers can choose the content they’d like to see before being redirected to their final destination.

Loyalty Program 197

Loyalty Program Social Media Coupons Customer Experience 197

Modern Restaurant Management

FEBRUARY 1, 2022

Though there are plenty of customers who will continue to enjoy restaurant delivery—as it’s become ingrained in our weekly way of life—the off-premises’ percentage of sales is likely to slide. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations?

Fast Casual 197

Fast Casual Dine-in Casual 2022 197

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

Social Media 186

Social Media Small Business Customer Service Customer Experience 186

Modern Restaurant Management

NOVEMBER 8, 2023

Behavioral changes in spending habits, standards of service, and efficiency models have all changed. Here is the problem, though: Owners and F&B professionals severely underestimated the impact of – according to the National Restaurant Association – losing more than two million jobs and $240 billion in food-service sales.

Recruiting 189

Recruiting Guest Recovery Advertising Food Supply 189

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. Restaurant marketing strategies help restaurant owners increase sales and profits. The purpose of this strategy is to attract customers to your restaurant. Here are 5 on-site restaurant advertising ideas to help your restaurant grow better: 1.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 197

Social Media Employee Relations Food Safety Influencer 197

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Automating customer service tasks helps to improve the customer experience. Improving customer service.

Front of House 180

Front of House Social Media Email Marketing Point of Sale 180

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. And how can you infuse your optimism into your marketing?

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Modern Restaurant Management

APRIL 26, 2024

Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. Contactless ordering lets customers pick their meals without speaking directly to staff, which is great for those with food allergies. When customers pay and note their dietary needs, the kitchen gets an alert.

Dietary Restrictions 100

Dietary Restrictions Allergens Point of Sale Customer Experience 100

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. times more than bulk emails.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

AUGUST 4, 2020

The onset of the virus followed by restrictions and closures has caused restaurants of all sizes to rapidly evaluate their offerings and redesign their services to meet the needs of their customers. Many restaurants have quickly invested in technology to help build the omni-experience. card swipes.

Marketing 128

Marketing Online Ordering Customer Experience Consumer Goods 128

Next Restaurants

MAY 14, 2024

This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. Ensures you deliver relevant content to specific groups of followers, and avoid overwhelming customers with content they are not interested in. social networks in a month.

Social Media 78

Social Media Website Management Customer Service Online Ordering 78

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Modern Restaurant Management

APRIL 25, 2022

Being a business owner you must be aware that a repeat customer is better than a new customer. This is due to the reason that repeat customers tend to spend more money as compared to new customers. Therefore, if a business can retain its customers, it can easily boost the profits by 95%.

Loyalty Program 218

Loyalty Program Advertising Point of Sale Customer Service 218

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 195

Management Management Kitchen Safety Front of House 195

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Your market position and competitive advantage. Include a headshot, quick bio, and list of relevant experience.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 196

2024 Loyalty Program Food Order 2030 196

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 391

Menu Seasonal Menu Front of House Café 391