Remove Advertising Remove Communication Remove Customer Service
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Boost Engagement Through Visual Communication

Modern Restaurant Management

Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). However, most companies’ communication efforts stop there.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques.

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. By making your digital engagements more personal and authentic, you're building stronger customer relationships and distancing yourself from the competition.

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Dinner, With a Side of Climate Preaching

EATER

This ideally reinforces the connection in the customer’s brain between their everyday choices and the resulting impacts on the environment: “You’ve saved so many gallons of water, you’ve saved so many square meters of land and emissions and energy,” as Goldman says. Congratulations. without interruptions. So he took action.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

Using the off-season to plan and improve your business product or service offerings can help you flourish during the busy season. If competitors are easier to find and communicate with, your business could lose customers quickly.

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.