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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques.

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Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

Restaurants must boost awareness of their brand and its new health and safety standards in their local communities. Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"You want to advertise where your customers are already looking. Build an email list to communicate directly with customers, offering exclusive deals and updates at a low cost. You can track metrics like average ticket value and how many new customers you gained from a new coupon campaign, etc. "Consistency is key.

Marketing 471
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Texting Your Loyalty: Avoiding Potential TCPA Litigation

Modern Restaurant Management

In that case, after reading an ad to receive a 15-percent off coupon and texting “SAVE” to a five-digit code, the plaintiff received three text messages. The texts (1) welcomed the user to Kohl’s Mobile Sales Alerts; (2) provided the 15 percent off coupon and (3) almost a month later, provided another coupon.

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How Fast-Food Apps Took Over The Drive-Thru

EATER

Instead of having to scream an order into a speaker as cars honk in the background, you can communicate your preferences for extra pickles and no mustard on your cheeseburger with a few simple taps. Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app.

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How to Reach Local Customers and Grow Your Restaurant Business on Nextdoor

ChowNow

During the COVID-19 pandemic, communication with your customer base is all the more valuable. This free marketing tool that allows you to communicate and engage with nearby patrons. . When it comes to restaurants, 50 percent of women and 44 percent of men say they would be willing to try a new spot if they received a coupon.

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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.