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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

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How to Write a Restaurant Business Plan [with Sample]

7 Shifts

The management team. Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fast casual, fine dining, etc.) Management team. Include a headshot, quick bio, and list of relevant experience. Who is your target customer? Your market position and competitive advantage.

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Checklist For Reopening Your Restaurant

Modern Restaurant Management

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Offer Safe and Contact-Free Services.

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How To Post Auto Shop Deals on Groupon – Plus 3 Things To Watch For

Indoor Media

This coupon advertising program is available for all types of businesses – big and small. So whether you’re a small auto repair shop or a national auto dealership, Groupon can connect you with their customer base of 41.8 Groupon’s coupon advertising platform is easy to set up and manage. Acquire new customers!

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Who has the worst staff turnover? Restaurant Employee Turnover by City and State + Retention Playbook

7 Shifts

The restaurants that are able to keep employees around treat the employee experience with as much regard as the customer experience, if not more. What about managers? Track and manage employee workload. What about managers? Managers fared a bit better than hourly employees—with a turnover rate of 28%.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

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COVID-19 Resources for Restaurants

Modern Restaurant Management

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. MRM Restaurant Survival Guide Updates.