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What’s the Best Way to Advertise a Small Business?

Indoor Media

Every small business is unique. While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Your marketing plan is the cornerstone of your restaurant's success and business plan. Their business grows by word of mouth—one of the best marketing tools in the book.

Seating 221
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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

Here’s how to plan your restaurant’s grand opening (or re- opening) to get back to business with a bang. Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business.

Events 351
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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

Benefits of Having an Engaging Newsletter for Your Restaurant Business. It helps in business promotion. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls. Don't let your customers leave your website without offering value. Cost-effective and scalable.

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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. This is true for any type of business, but especially for restaurants. Manage Social Media. Start a Food Blog. Color Choice Matters.

Marketing 189
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A Simple Checklist for Creating an Auto Shop Website

Indoor Media

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. There’s no need to get fancy-schmancy unless that’s what you want, and a simple page with location, phone number, and business hours can be enough to get you started. Choose a Website Builder.

SEO 117
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COVID-19 Resources for Restaurants

Modern Restaurant Management

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.