7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

JUNE 6, 2025

77% of diners go online to research a restaurant before deciding where to eat. Creating a strong online presence starts with understanding that today’s diners make most of their decisions through their phones or laptops: they search online, scroll, read reviews, and click links long before they ever set foot in your restaurant.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

ChowNow

JUNE 12, 2025

There’s one problem every restaurant owner is trying to solve: how to increase restaurant sales without spending money on expensive ads or giving up huge chunks of profits to third-party apps. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

MAY 20, 2025

The Value Wars continue to shake up the dining industry, increasing competition for the same share of stomachs. FCRs that have beefed up their “Marketing Value Meal” are emerging victorious. FCRs thrive on these aspects. Shake Shack’s “Worth It” campaign is a fantastic example.

Fast Casual 221

Fast Casual Casual 2025 Dietary Restrictions 221

Modern Restaurant Management

JANUARY 22, 2024

Understanding your diner’s requirements, preferences, and desires is the foundation for success in the modern restaurant industry. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? The Big Question: What Do Modern Diners Really Want?

Loyalty Program 453

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 453

Restaurant Engine

OCTOBER 14, 2020

Tap your local area with creative strategies to increase revenue. Every day you go to work hoping and expecting to see more actual diners inside your restaurant excited to sample your menu. You put some time and patience into marketing your restaurant. Get on Local TV. Work with Local Bloggers.

Marketing 118

Marketing Social Media Coupons Small Business 118

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Five Local Marketing Strategies. The Pandemic and the Restaurant Business.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Diners became familiar with accessing menus via QR codes. Marketing. Multichannel Ordering.

Franchise 536

Franchise Franchising Operations Loyalty Program 536

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MAY 30, 2025

Are you trying to increase your direct online ordering ? A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

APRIL 17, 2024

Eighty-one percent of diners said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours and 64 percent said they have a negative reaction to restaurants using surge and dynamic pricing, according to a HungerRush’s National Restaurant Price Surging Survey.

Pricing 493

Pricing Loyalty Program Customer Experience Consumer Goods 493

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Website Management Mobile Ordering 508

Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

Marketing 508

Marketing Loyalty Program Customer Service Catering 508

Modern Restaurant Management

JUNE 24, 2020

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. It’s an outdated system and the workflow increases the likelihood of human error. Now, they are missing out on a key element for survival.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

Modern Restaurant Management

JUNE 4, 2021

Implementing SEO strategies aimed at vaulting into the Google Six Pack can help restaurants increase visibility, remain competitive and attract business. Registering businesses like restaurants on Google My Business is critical to effective local SEO. Reviews are a significant reason why diners choose a certain restaurant.

SEO 577

SEO Website Management Online Ordering Mobile Ordering 577

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 2, 2024

Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. After all, if diners can get a $5 meal deal anywhere, brands must give them a reason to choose their $5 meal deal. If everyone is advertising “value,” is it really value?

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

MAY 26, 2020

In response to these changes, many restaurants will be serving in-person diners at a limited capacity, while maintaining an accelerated demand for food deliveries. Restaurants will need to adjust their marketing strategies based on the evolving impact of COVID-19 on consumer behaviors and industry restrictions and regulations.

Social Media 519

Social Media Coupons Customer Service Customer Experience 519

Modern Restaurant Management

AUGUST 19, 2022

Many people make the mistaken assumption that franchises are not local businesses. Local Stakeholders Create Community. Unfortunately, many people do not equate a franchise with a locally owned business. Our Town America has been helping local businesses introduce themselves to new residents for more than 50 years.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

ChowNow

FEBRUARY 21, 2025

Increasing your restaurants online order volume doesnt have to feel like an impossible task. High-quality images and clear descriptions on your mobile app make ordering easier for customers, increasing the likelihood theyll complete their purchaseand ultimately boosting your online order volume. Lets get started.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MARCH 14, 2025

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Since 2014, these channels have grown 300% faster than dine-inand the trend isnt slowing down. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

SEPTEMBER 28, 2021

Second-generation restaurant spaces are an increasingly popular and appealing option for landlords and tenants alike. The restaurant business is not for the faint of heart. In a business where the margins are often tight even in the best of times, that steep initial hill to climb can put restaurant owners and operators in a tough spot.

Dine-in 529

Dine-in Retail Consumer Goods Presentation 529

Modern Restaurant Management

JANUARY 31, 2025

These experiments, largely rooted in technology solutions, will be focused on increasing their efficiency while also deepening their customer relationships. As they grapple with rising costs across their supply chain, 71 percent of restaurants plan to increase prices this year. ” A Year of Challenges U.S.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Gift cards and cashback vouchers to increase footfall. Here are their insights. Customers are going to be hesitant to dine indoors.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

DECEMBER 27, 2023

This vibrant sector, a cornerstone of the global economy that tantalizes taste buds and fuels job markets, is bracing for transformation that will redefine its future. Restaurateurs must ensure that technology acts as an enabler of hospitality, and not as a replacement for the warmth and individuality that diners cherish.

2024 506

2024 Food Supply Kitchen Safety Influencer 506

Modern Restaurant Management

JULY 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features Grubhub's State of the Plate 2020 trend report, the fragility of "open," di g ital resilience and brand intimacy. Financial Trends Insights. Limited-service brands continue doing much better regarding sales growth year over year.

2020 487

2020 Mobile Ordering Point of Sale Food Supply 487

Modern Restaurant Management

DECEMBER 1, 2020

It's reported that with as little as a five percent increase in customer retention, a business can improve its overall profits by up to 25 percent. It's reported that with as little as a five percent increase in customer retention, a business can improve its overall profits by up to 25 percent. McKinsey & Co.

Loyalty Program 519

Loyalty Program Customer Experience Employee Relations Point of Sale 519

Modern Restaurant Management

FEBRUARY 5, 2024

The data revealed an overwhelming 72 percent of diners plan on ordering pizza this year on either The Big Game, National Pizza Day, or both. 56 percent of diners said overall quality and taste matter most when choosing a restaurant to order pizza from. Normally, 42 percent of diners expect their pizza to arrive within 30 minutes.

2024 492

2024 Loyalty Program Food Order 2030 492

Modern Restaurant Management

MAY 30, 2025

In 2024, restaurants across the country saw an average five percent increase in transactions and an average eight percent increase in profits with only four percent caused by price hikes. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. labor costs at 3 percent.

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Modern Restaurant Management

MAY 15, 2023

Mobile apps improve order customization and customer autonomy over the ordering process while also increasing overall brand awareness and local restaurant perception. Mobile apps improve order customization and customer autonomy over the ordering process while also increasing overall brand awareness and local restaurant perception.

Customer Experience 493

Customer Experience Delivery Loyalty Program Mobile Ordering 493

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. Read the first part, here. For the second part, click here.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

JULY 22, 2024

They’re thinking instead about diners’ comfort. This strategy also enables facility managers to automate tasks from their phone that previously had them bleeding money. The temperature is so oppressive that employees immediately crank up all the air conditioning units. According to the U.S.

Equipment 493

Equipment 2024 Food Truck Point of Sale 493

Modern Restaurant Management

AUGUST 25, 2021

Still recovering from diminished margins, restaurateurs are facing heightened consumer standards in the new, post-pandemic market. From environmentally to socially responsible practices, diners and patrons are entering this new normal armed with novel understandings and adjusted expectations. Second Priority: Greener Appliances.

Operations 493

Operations Ordering Sustainability Food Supply 493

Modern Restaurant Management

APRIL 11, 2022

percent increase in average US hourly wages in 2021, specifically noting a rapid rise in wages for leisure and hospitality workers. Increased labor costs, in combination with other economic factors, are adding tremendous pressure to an industry whose recovery remains both tenuous and emergent. Communicate Better.

Healthcare 508

Healthcare Cash Management Social Media Recruiting 508

ChowNow

FEBRUARY 13, 2025

77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. How owning your digital presence can help you reach more local customers. A well-designed website does more than just make a good first impression. The ways a website can drive more orders and reservations while cutting costs.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Suggestive selling, for example, making it easy to add modifiers and combo deals, can increase the orders volume without being pushy. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. Mixed take-out bag.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493