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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. The younger generations don’t just want great food, they expect memorable experiences.

2021 230
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MRM Research Roundup: Mid-September 2021 Edition

Modern Restaurant Management

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. The full Discerning Diner report can be read here. Delivering Excellence.

2021 179
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Consumers ranked local chains as their second most desired type of apps and loyalty programs. Must haves for local chain restaurant apps include easy ordering (66 percent), easy payment (61 percent), loyalty/rewards points (52 percent), and coupons and/or deals (52 percent). Loyalty programs yield repeat business.

2021 171
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs.

Marketing 198
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MRM Research Roundup: Mid-July 2021 Edition

Modern Restaurant Management

Total restaurant visits were down -6 percent in May 2021 compared to May 2019 but were up +23 percent from a year ago, recovering from a -23 percent decline in May 2020. Snack periods, were down -5 percent in May 2021 compared to May 2020, and for a pre-pandemic view, down -11 percent compared to same month two years ago. ” 2.

2021 190
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How Restaurateurs Can Foster Employee Retention During COVID-Driven Labor Shortages

Modern Restaurant Management

Meanwhile, food service workers are in high demand. The Bureau of Labor Statistics reported that the food service workforce decreased by 42,000 individuals in August 2021. Exhibit A: Starbucks launched their loyalty program happy hour where customers can redeem a BOGO promotional offer and earn double stars.

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MRM Research Roundup: 2022 Restaurant Trends

Modern Restaurant Management

The pandemic has permanently altered the consumer-restaurant relationship with operators investing in technology and real estate to align with changing consumer preferences, according to the 2021 Restaurant Franchise Pulse survey, conducted by TD Bank. In Love with Tech, but Impatient.

2022 216