Modern Restaurant Management
FEBRUARY 1, 2022
Since the first panic-inducing months of the pandemic in 2020, the restaurant industry has proven to be far more resilient than people would have expected. Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs.
7 Shifts
AUGUST 12, 2020
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. There are only 4 months of 2020 left where you can push your restaurant’s marketing hard and set yourself up for success going into 2021. Whereas takeouts could create fast-paced and mouth-watering videos of the burger-making process.
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Focus POS
DECEMBER 11, 2019
Today’s diners are well-connected, tech savvy, and expect a high-quality restaurant customer experience—whether visiting a five-star restaurant, fast-casual, or the drive-through. In doing so, the opportunity to fast upsell and cross promote increases with all the menu options at their fingertips. Loyalty Perks.
Modern Restaurant Management
AUGUST 17, 2020
A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.
Modern Restaurant Management
DECEMBER 21, 2020
Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? We’ve also noticed the increased importance of loyalty programs at times like this. Here are their responses.
7 Shifts
DECEMBER 17, 2020
The simplest way to collect customer data in a quick-serve or fast-casual restaurant is to have customers supply it on a sheet of paper at the register. Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ?? Customer loyalty is formed with positive experiences.
Modern Restaurant Management
APRIL 15, 2020
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth. March Sales Decline. percent in March.
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