Remove 2019 Remove Fast Casual Remove Loyalty Program Remove Marketing
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Intriguingly, it appears fast casual restaurants have started taking back the customers they lost to quick serve restaurants since the pandemic, with consumers visiting fast casual restaurants more often, up to 24 percent from 21 percent in May. Loyalty programs yield repeat business. Brand Engagement.

2021 170
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2024 Outlook: Restaurant Trends and Challenges, Part Two

Modern Restaurant Management

In 2024, brands will continue to overcome the challenge of accessing and aggregating this valuable owned data to cultivate this level of hospitality and long-term brand loyalty. Stored value will also emerge as a critical element in loyalty programs, offering added flexibility and customer benefits. – Joe Hand Jr.,

2024 132
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MRM Research Roundup: Mid-December 2019 Edition

Modern Restaurant Management

While restaurant sales were lower for November of 2018, November of 2019 did not include the same holiday headwinds. The best performing segments during November were those whose sales are the most negatively affected by Thanksgiving: fast casual, upscale casual and casual dining. First, at 2.1

2019 128
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. . Fast food reigns supreme.

2021 189
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Best Practices for Launching Online Ordering

Modern Restaurant Management

According to research done in July 2019 by the Pew Research Center, 26 percent of adults spend the entire day online and 43 percent are online several times during the day. Take the casual-dining chain, TGI Fridays, for example. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

2021 230
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MRM Franchise Feed: Church’s Goes Hybrid and Curry Up Incentives Now

Modern Restaurant Management

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. However, according to a 2019 report from the Federal Reserve Bank, 37 percent of all Americans could not cover an unexpected $400 expense without going into debt. .

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