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Why Do Fast-Casual Restaurants Get a Pass on Appropriation?

EATER

But such is the world of giant quick-service and fast-casual business : Find interesting, “trendy,” flavorful ideas from any culture, dilute them into their most mass-marketable forms, and reap monetary gain without acknowledging the sources. To light the way , a new wave of fast casuals is actively changing the status quo.

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Why Florida fast casual brand doubled down on mobile marketing

RGU

​ by Cherryh Cansler EVOS worked with ShopAdviser on a six-week mobile marketing campaign across four locations in Florida. Earlier this year, the marketing solutions company polled dozens of QSR and fast casual restaurant owner/operators to uncover what was missing in their marketing strategies.

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What Families Want from Kid-Friendly Restaurants

Modern Restaurant Management

The fast casual restaurant segment has seen tremendous success and growth in recent years. CREST®, while overall restaurant traffic was down four percent in 2022 compared to 2019, fast casual traffic was up nine percent. Why should fast casuals work on improving with young families?

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

One of the key functionalities within many QSR and fast casual mobile apps these days is the ability to order ahead and select curbside pickup. By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences.

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Intriguingly, it appears fast casual restaurants have started taking back the customers they lost to quick serve restaurants since the pandemic, with consumers visiting fast casual restaurants more often, up to 24 percent from 21 percent in May. Loyalty programs are most popular for fast food. Fast Casual.

2021 170
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. . Fast food reigns supreme.

2021 189