7 Shifts

FEBRUARY 10, 2023

We started our restaurant in 2008, during what is now known as The Great Recession. When we started our restaurant, marketing meant the Yellow Pages and billboards. Now marketing is Yelp and TikTok. And we transformed it into a media company during a global pandemic in 2020. We became a global media company. Before my “Oh S**t!”

Social Media 370

Social Media Email Marketing Technology 2007 370

EATER

JULY 27, 2023

By this point, she’d seen the brand go through innumerable changes, both internally and within the media landscape, and she thought that acquiring it herself was its best chance at long-term success — and she loved it too much to watch it fail. “I Life lesson: Don’t migrate your team’s email while Mercury is in retrograde!)

Food 96

Food Magazine Point of Sale Small Business 96

Modern Restaurant Management

SEPTEMBER 23, 2020

These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're “We will continue to create innovative products and further our go-to-market approach to ensure merchants nationwide have access to the tools they need to run their businesses. SpotOn Transact, Inc.

Serving 207

Serving White Paper Food Recycling 207

EATER

MAY 29, 2020

As a former trader, as someone who follows markets and who looks at statistics and enjoys that aspect of the hospitality business in order to provide better hospitality to optimize operations and all those things, I very quickly extrapolated it to my own restaurants, to the Alinea group. Nick Kokonas is an owner of both operations.

Back of House 61

Back of House Kitchen Safety Email Marketing Food Safety 61

EATER

AUGUST 22, 2022

It was April 2017, a seventh season of the show would air in a couple of months, and a friend had come to Chicago to attend this dinner with me, not because we loved Game of Thrones — neither of us had watched for years at that point — but because the idea of a fannish dinner was exciting. This version was dyed with squid ink.)

Fine Dining 101

Fine Dining 2012 Reference Social Media 101

7 Shifts

MARCH 30, 2022

The National Restaurant Association projects restaurant sales will hit $898 billion this year -more than $200 billion more than in 2021. Answer: restaurant advertising and marketing. After two years of only being able to order takeout and having to wear a mask when not at the table, restaurants are poised to bounce back in 2022.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

DECEMBER 31, 2019

Even cost of sales may go down as the ghost kitchen typically has a smaller, more manageable menu. Substantial advantages in marketing, reduced labor costs, shared management costs, lower occupancy cost can be had in this model. The increased kitchen space, brand awareness and sales are a no-brainer for brands looking to scale.

2020 138

2020 Kitchen Safety Consumer Goods Point of Sale 138