7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

APRIL 4, 2025

When someone searches for your restaurant online, what do they see? Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. What is Online Reputation Management and Why Does it Matter? And those impressions matter.

Management 195

Management Management Social Media Online Ordering 195

ChowNow

FEBRUARY 7, 2025

But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business. In this guide, youll learn how to create a budget that works for your business without overspending or second-guessing every decision. Do you want to drive more online orders? The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MARCH 5, 2021

A well-designed restaurant website will help bring guests from online into your restaurant’s front door. As a website developer, who has over 20 years of experience in the industry, here are a few ways I would suggest you update your website to attract business. Ordering Online. Simplify Your Website.

Mobile Ordering 491

Mobile Ordering Online Ordering Social Media Food Order 491

ChowNow

FEBRUARY 12, 2025

Whether youre an independent operator or part of a small chain, visibility is everything. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Your online presence isnt just an extension of your restaurantit is your restaurant, at least to many potential customers.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JANUARY 27, 2021

.” With months of experience under their belt, many restaurants have established their own takeout ordering system. Most modern POS services make it easy to set up an online ordering form that integrates with the rest of your operations. But how do you let customers know to bypass the delivery apps and order direct?

Ordering 539

Ordering Online Ordering Social Media Delivery 539

ChowNow

MARCH 21, 2025

In this article, you will learn: How to define your restaurants target market to guide your business decisions. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

JANUARY 23, 2025

Meaning, that a small percentage of inputs or efforts often account for the majority of results or effects. The Pareto Principle, also called the 80/20 Rule, can be seen in all types of contexts: Business: 80% of profits often come from 20% of customers or products. All you have to do is keep them happy. And when you do?

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

MAY 30, 2025

This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. percent from 2025 to 2033 and reach US$ 345.6

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Having great online reviews can also help drum up business.

Social Media 539

Social Media Mobile Ordering Email Marketing Kitchen Safety 539

Modern Restaurant Management

APRIL 30, 2021

The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. So it makes good business sense to revamp your marketing strategies. The Pandemic and the Restaurant Business. Thousands upon thousands of restaurants were forced to close for safety reasons, some permanently.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

SEPTEMBER 16, 2020

Below are a few examples of small and big F&B chains applying unique marketing techniques. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc. Pizza chains still getting orders via phone 70 percent of the time. Burger King putting a QR Code in the VMAs.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Don’t just rely on organic social media.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Goliath Consulting

APRIL 18, 2025

Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match. Hospitality is how you make someone feel during that process.

Hospitality 221

Hospitality Email Marketing Mobile Ordering Customer Service 221

Modern Restaurant Management

MAY 27, 2025

In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.

Insurance 282

Insurance Document Employee Relations 2023 282

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. Social Media platforms only allow you to attach one link to your bio which can be inconvenient.

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

JUNE 24, 2021

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Think for a moment about your restaurant’s current online presence. Can they view your menu online? Google Rankings and Google My Business. Can customers find you?

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

EATER

FEBRUARY 17, 2023

From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. Early this month, owner Amy Mkhitarian posted a TikTok indicating that she has since completed a food handler’s safety course with plans to relaunch her business.

Social Media 261

Social Media Influencer Food Kitchen Safety 261

ChowNow

APRIL 11, 2025

Did you scroll through the online reviews first? Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight.

Online Ordering 195

Online Ordering Social Media Customer Service Customer Experience 195

Modern Restaurant Management

MARCH 19, 2020

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. Find Bloggers in Your Niche.

Influencer 532

Influencer Marketing Social Media Online Ordering 532

Modern Restaurant Management

AUGUST 11, 2021

As such, Tork conducted research to understand the consumer mindset when it comes to lunchtime behavior during the workweek and through these insights, created key tips to help improve business operations. Restaurants can benefit from reaching out to diners on social media or via email to let them know their support is appreciated.

Loyalty Program 495

Loyalty Program Social Media Mobile Ordering Online Ordering 495

Modern Restaurant Management

MARCH 27, 2020

Another reason for keeping certain restaurants open for business is that we want to keep our staff employed for as long as possible. Our brand has adapted to this unprecedented situation in several different ways, primarily through digital ordering and special promotions. Our efforts have not gone unnoticed.

Healthcare 536

Healthcare Social Media Online Ordering Website Management 536

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

MARCH 7, 2025

Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders.

SEO 195

SEO Online Ordering Mobile Ordering Website Management 195

Modern Restaurant Management

SEPTEMBER 28, 2022

In June 2022, for example, 38 percent of small restaurant owners could not pay their rent. Enter the implementation of QR (quick response) code generators for marketing and business processes. Promote online ordering and payment. Anytime they need to update, restaurant owners can easily make those QR code changes online.

Online Ordering 488

Online Ordering Food Supply Social Media Food Order 488

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

The Restaurant Group

DECEMBER 28, 2024

Introduction Social media has transformed the restaurant industry into a dynamic, interactive space. By adopting strategic social media practices, you can expand your reach, attract diners, and create a loyal community around your restaurant. A strong social media presence is like your restaurants digital storefront.

Social Media 78

Social Media Customer Experience Seasonal Menu Online Ordering 78

ChowNow

OCTOBER 2, 2024

Social media marketing for restaurants is one of the most direct ways to engage with diners to increase awareness, loyalty and drive sales. Thankfully, you don’t have to be a social media expert to use it effectively for your business. Instagram is the second most popular social media network behind Facebook.

Social Media 195

Social Media Marketing Entertainment Online Ordering 195

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

Modern Restaurant Management

MAY 9, 2025

These small, unassuming eateries—often with fewer than 20 tables—have long been celebrated for their cozy charm, unpretentious cuisine, and a welcoming spirit that turns every meal into a moment of connection. Small dining rooms feature dim lighting, vintage decor, and closely spaced seating that fosters conversation.

Fine Dining 221

Fine Dining Influencer Dine-in Innovation 221

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. Countless studies have shown that email marketing campaigns deliver one of the highest ROIs ( $42 for every $1 spent ) of any marketing channel, often beating out paid ads, social media, and even SEO.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

JANUARY 27, 2022

Everyone from small concepts to large chains, like Wendy’s, Applebee’s, and Cracker Barrel, are turning to ghost kitchens amid the ongoing pandemic. The cost of running a traditional brick-and-mortar restaurant is high, and many restaurants are losing significant in-house dining business amid the ongoing pandemic.

Kitchen Safety 530

Kitchen Safety Food Safety Audits Food 530

ChowNow

MAY 2, 2025

Why Restaurant Newsletters Are Worth Your Time It can be easy to assume that social media should be the center of your marketing efforts, but when it comes to reaching your most valuable guests and driving real businessemail wins every time.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195