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Restaurant operators listen up: by 2025, Gen Z and Millennials will outnumber all other generations in the workforce by 18 million. Now, they're on their phones before they arrive, checking your reviews, looking at food photos, and getting recommendations based on their past orders. Think about your last round of hiring.
Whether youre an independent operator or part of a small chain, visibility is everything. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Even if your food is incredible, youre not operating in a vacuum.
per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing.
Operators would see increased prices in their supply chain, resulting in rising costs to their guests as well. AI has the potential to revolutionize hiring processes, employee training, and even workforce scheduling, leading to more efficient operations and improved guest services. AI is also boosting staff productivity.
” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. On average, Gen Z diners say they'd only wait up to 33 minutes for a delivery order. average of 43 percent.”
As a restaurant manager or operator, you are the driving force in productivity – leading your staff and keeping customers happy. Many restaurant operators juggle multiple locations, and adding managers adds another link in the chain of command to manage. This leads to the abnormally high turnover rate most operators experience today.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobileordering seemed like a long shot.
The last year has had a profound impact on both restaurant operations and customer preferences, resulting in permanent changes. The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. million users of food delivery apps in the U.S.,
Automation tools also provide value through mobileordering apps, AI solutions, digital reviews apps, and online reservation software. MobileOrder Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table.
Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Made-to-order food is now second only to gas as a driver of c-store visits. When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. By Heather Lalley on Jun.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. The Power of Mobile-First Design. Sell Those Gift Cards Online.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. And the digitization of operations over the past few years means that the industry is getting better at capturing that data. Data, Data, Data.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.
Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. This may seem like a minor point but too many websites use small fonts making the site difficult to read, especially on mobile. When updating the design of your website you should be thinking mobile first. Ordering Online.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
Most notably is the shift to mobile and the way in which consumers patronize their favorite restaurants. Of course, delivery also spiked, but the underlying thread between each of these dining preferences is the use of mobile for ordering and pick-up. Owning the End-to-End Experience.
." Under the banner of its longstanding “We Help You Make It” promise to foodservice operators, US Foods Holding Corp. “Through weekly webinars and regularly updated tools and resources, we are helping operators support their employees and adapt their businesses so they can survive and in some cases, even thrive.”
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Promotions. Having the offer on their phone will make redemption a breeze.
As owner-operator, Luke Michaluk, puts it, People are busy, you want to be betterthats where we come in. By partnering with ChowNow, Healthy Balance Meals saves over $13,000 annually in commission fees while gaining full control over their online ordering experience. It was hard to update your menu through some third-party services.
You are sitting in your favorite restaurant and have placed an order on a tablet at your table. After a few seconds of placing the order, a notification appears on your messaging app. Ding* ‘Your order is being prepared by Chef Bot 19 and will be delivered to your table in approximately 19 minutes. What are AI and ML?
But more and more operators are realizing that relying too heavily on those platforms comes at a costliterally and figuratively. Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. First-Party vs. Third-Party Ordering: Whats the Difference?
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? If youve got a big outdoor patio, maybe a summer evening special event is the best move.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler?
and Canada, found that technology such as interactive digital menus, in-restaurant mobile apps, and augmented reality experiences are playing a vital role in empowering restaurants to stay relevant and meet the evolving needs and expectations of diners. How do you suggest they best balance operational and guest needs?
Just as with COVID shutdowns and supply chain issues, restaurant technology can help operators continue providing great service even with high costs for them and customers alike. A point-of-sale (POS) system can streamline the ordering and preparation processes, making it easier to improve service even during peak service.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." – Noah Glass, Founder & CEO of Olo The pandemic was a transformative period for the restaurant industry, leading to significant changes in how both restaurants and consumers operate.
Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” The coffee giant is licensing the company’s order fulfillment tech while also bringing aboard Empower’s six engineers. Edge devices can process operations faster and act as a backup if the internet fails.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Many operators had to rethink how to approach their business digitally this past year, and realize that on- and off-premise experiences are more closely connected than ever. With technology at their fingertips, hospitality operators will be able to bridge e-commerce with real commerce. Hybrid Service Models Will Become the Norm.
This is driving operators to find new ways to catch the attention of these potential patrons. But that does not mean that they are married to the idea of cooking at home for every meal, so offer as many dining options as possible including dine-in, carryout, online ordering, curbside pick-up, and delivery. percent of the U.S.
Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. Mobile apps and QR codes provide targeted messages and unique promotions to customers, which helps create brand awareness and makes your restaurant a household name in the community.
This is great news for restaurants, but they should also be prepared for an influx of customers coming with their most special guests, and expecting nothing but a prime customer experience that will pamper their mothers. In 2023, it is estimated that 87 million Americans will dine out on Mother’s Day.
Efficient Seating and Ordering Process Minimize wait times and ensure smooth transitions from arrival to seating. Personalization, such as remembering a regulars favorite dish or celebrating special occasions, can leave a lasting impression. Follow up with thank-you emails, feedback requests, or special offers to keep them engaged.
What’s keeping restaurants humming: mobile point-of-sale (POS) units, ordering terminals, tabletop tablets, and tablets for the waitstaff. This includes integrating point-of-sale terminals, fixed and mobile POS devices, and tabletop tablets for easy ordering and paying. Today’s Special: Augmented Reality.
Optimize MobileOrdering Creating and executing a convenient mobileordering experience for your customers is extremely important, and it will keep them coming back for ease of use and accessibility. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobileordering experiences.
Today’s Happy Hour Special: Paying By Text Message. Luckily, those tools already exist, enabling restaurant owners to save money, expedite contactless set-up and payments, and even fulfill customer orders directly (no outside delivery app necessary) on platforms that stay in-line with the restaurant’s brand image.
With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. This can help increase sales and also encourage repeat business.
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
According to 51% of restaurant operators, staffing is one of the top challenges to success. How do you handle multiple tables and orders at once? What would you do if a customer tried to use an expired coupon or special offer? What steps would you take if a customer received the wrong order? How did you resolve it?
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