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Six Ways Restaurants Can Drive Business Over the Holidays

Modern Restaurant Management

If you don’t already have a gift card program, now would be the time to launch one. Or encourage customers to refer a family or friend to your restaurant during the month of December and use the promo card as a referral bonus. Get Social with Digital Marketing. Launch a Loyalty Program. Get started here.

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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Do they rely on social media, local events, or partnerships with delivery services? Use Social Media Insights Social media isnt just for marketingits a goldmine of customer data. How Are They Marketing?

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Total New Customers refers to how many new customers your restaurant gains during a specific period because of your marketing efforts.

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Restaurant Loyalty Program Ideas: How to Start

7 Shifts

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Why get a loyalty program? How to leverage restaurant loyalty programs?

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How Restaurants Can Attract Gen Z Customers by Embracing Brand Purpose and Social Responsibility

Modern Restaurant Management

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

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Restaurant Marketing for Inflationary Times

Modern Restaurant Management

Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.

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Fighting Fast Food Fraud

Modern Restaurant Management

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

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