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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Whether youre an independent operator or part of a small chain, visibility is everything. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.

2025 195
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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

magazine reached out to the team at SOCi to understand what operators should take away from the results. What should restaurant operators take away from this report and what can they do to be proactive and reach new audiences? Operators need to think beyond SEO and embrace a strategy focused on cross-platform discoverability.

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Decoding Digital Barriers in Restaurant Loyalty Initiatives

Modern Restaurant Management

Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.

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7 Proven Ways To Increase Online Order Volume For Your Restaurant

ChowNow

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. With a digital sticker-based rewards program, customers earn a sticker every time they place an order through your direct online ordering platform.

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How to Attract More Guests to Your Restaurant in 2025

ChowNow

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Leverage Local SEO to Get Found Local SEO (search engine optimization) is how customers in your local area find you online. Here are two ways to make a big impact on your local SEO. Why rewards programs work.

2025 195
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups. Social media, SEO, and word-of-mouth are powerful tools for attracting new customers without spending a fortune. One way to boost customer retention is by offering loyalty programs.

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5 Practical Steps To Building A Restaurant Marketing Budget

ChowNow

Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Drive repeat business through loyalty programs, email campaigns, and promotions. Promotions, local SEO, and social media ads can help bring more people through your door.

Marketing 195