Remove Innovation Remove Merchandise Remove Social Media
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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. And I love that.

Marketing 332
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Untapped Areas of Profitability in a Full-Service Restaurant

Squirrel Systems

Monetizing Merchandise & Retail Items via E-commerce Brand loyalty doesnt have to end at the dining table. Selling merchandise can provide a steady revenue stream. Utilizing social media and email marketing to promote limited-time merchandise drops. Offering digital gift cards for use both in-store and online.

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MRM Research Roundup: Diner Resiliency, Automation Technology, and Egg Prices

Modern Restaurant Management

With all their plans to dine out and order delivery and take out, here are some factors that influence Gen Z: While eating out is typically a social activity, this year saw a notable increase in solo dining with 49 percent of Gen Z dining alone weekly or more often. 67 percent of Gen Z have used social media to decide on a restaurant.

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MRM Research Roundup: To-Go Trends, State of the Plate, and Black Market Reservations

Modern Restaurant Management

The Cheesecake Factory rated highest for innovation with a net agreement score of 8 percent, beating out Texas Roadhouse (7 percent) and Chili’s (4 percent). They then sell the reservations on unauthorized online resale sites and social media. The median price they would pay for a medium cup of coffee was $4.

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

Though takeout is popular, dining out has its own allure, especially for social occasions. Socializing with friends (48 percent) and enjoying higher-quality food than they can prepare at home (47 percent) also rank highly. Gross Merchandise Value (GMV) at local restaurants grew by 12.8 What Drives Americans to Dine Out?

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Restaurant Innovation That Goes Beyond Menu Items

Modern Restaurant Management

We hear frequently how innovation is a mainstay for business survival and growth. Innovation helps restaurants stay competitive and those involved in operations and sourcing need to always be looking for the next thing that grabs attention, differentiates, and brings value to their patrons. Innovation Through Service.