ChowNow

FEBRUARY 7, 2025

or That sounds like something for big chains, not a small independent restaurant like mine. The psychological principle behind these dealsscarcity and exclusivitymakes them feel special and valuable, influencing customers to buy more and increasing your restaurants AOV without feeling like a hard sell. or Upselling feels awkward.

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Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

MAY 9, 2025

These small, unassuming eateries—often with fewer than 20 tables—have long been celebrated for their cozy charm, unpretentious cuisine, and a welcoming spirit that turns every meal into a moment of connection. This article explores their charm, global influence, and the key elements that fuel their success.

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Fine Dining Influencer Dine-in Innovation 221

Modern Restaurant Management

DECEMBER 31, 2024

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch.

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2025 Beverage Fine Dining Guest Recovery 450

Modern Restaurant Management

FEBRUARY 18, 2020

This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Google My Business is a free profile offered by the biggest search engine in the world. If not, then your first step is to get set up.

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2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

JANUARY 10, 2023

Seventy-eight percent of small businesses that run ads on TikTok have already realized a positive ROI–the majority within just six months. And only 18 percent of businesses not currently using it say they have concerns over its data practices. according to Capterra’s TikTok Marketing Survey.

Marketing 531

Marketing Social Media Small Business Cash Management 531

ChowNow

FEBRUARY 7, 2025

But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business. In this guide, youll learn how to create a budget that works for your business without overspending or second-guessing every decision. The good news? Are you trying to increase foot traffic?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

EATER

MARCH 25, 2025

As he travels the country eating at these restaurants, often accompanied by his wife Ronni and other family members, Lees built his own brand of family-run business. In the coming weeks, Lee and Toast will give out $150,000 in cash prizes to three exceptional independent restaurants, nominated by their fans on social media.

Social Media 236

Social Media Small Business Front of House Point of Sale 236

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. Influencer Marketing.

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Social Media Marketing Email Marketing 2022 243

Modern Restaurant Management

AUGUST 19, 2022

Many people make the mistaken assumption that franchises are not local businesses. Small businesses are the backbone of communities across the country. Unfortunately, many people do not equate a franchise with a locally owned business. Franchises make up a large portion of businesses in the U.S. Census Bureau.

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Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

JANUARY 28, 2022

Branding is essential for all businesses. Here’s how to do it: Decide on a Suitable Business Name and Logo. Having a memorable business name and logo is vital for any business, but it’s even more important for a ghost kitchen. Your business does not have a storefront. Source: Alt/Grub/Faction.

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

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Social Media Customer Experience Email Marketing Loyalty Program 252

Modern Restaurant Management

MAY 30, 2025

The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. Also, keeping employees in a high-turnover business continues to be difficult, with QSRs requiring competitive wages and benefits to secure employees.

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Fast Casual Food Point of Sale Mobile Ordering 251

ChowNow

APRIL 4, 2025

What people say about your restaurant online carries real weight, but the good news is that with a little strategy and a lot of consistency, you can influence the conversation and grow a steady base of glowing good reviews. Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.

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Management Management Social Media Online Ordering 195

ChowNow

APRIL 11, 2025

The Impact of Online Reviews on Restaurants: What it Means for Your Business Whether youre paying attention to them or not, your online reviews are affecting your business and your customer trust and loyalty. Heres how reviews are shaping your business every day. Social proof shows youre legitimate People trust other people.

Online Ordering 195

Online Ordering Social Media Customer Service Customer Experience 195

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

Indoor Media

MARCH 1, 2021

This year, make it your goal to improve your small business’s online presence. For some, that will mean creating a website or claiming a business in google listings. Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content.

Social Media 145

Social Media Small Business Advertising Coupons 145

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

MARCH 21, 2025

In this article, you will learn: How to define your restaurants target market to guide your business decisions. Key customer factors that influence dining preferences, from demographics to behavior. Consider whether your business benefits from steady local traffic, relies on seasonal tourism, or serves commuters passing through.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

SEPTEMBER 20, 2022

Single-location restaurants face the same challenges confronting all small business owners. Opening a neighborhood bistro is usually a labor of love rather than a hard nosed business decision. As a result, entrepreneurs often find themselves having to spend more time working in the business than onthe business.

Marketing 493

Marketing Social Media Front of House Customer Experience 493

Modern Restaurant Management

SEPTEMBER 16, 2020

Below are a few examples of small and big F&B chains applying unique marketing techniques. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc. Lastly, put up a sign that says your restaurant is open and practicing social distancing.

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Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

FEBRUARY 1, 2021

2020 brought plenty of obstacles, and many business lessons along with them. As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. Here are our recommendations: Utilize the Right Social Media Influencers.

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2021 SEO Marketing Social Media 539

ChowNow

JANUARY 23, 2025

Meaning, that a small percentage of inputs or efforts often account for the majority of results or effects. The Pareto Principle, also called the 80/20 Rule, can be seen in all types of contexts: Business: 80% of profits often come from 20% of customers or products. All you have to do is keep them happy. And when you do?

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2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

APRIL 11, 2024

The comeback of the food court and the impact of small treats were among the trends uncovered in Yelp’s first-ever Fastest Growing Brands report , which ranks brands that are growing the fastest on and off of Yelp. Businesses serving little treats like Crumbl Cookies and Dutch Bros are booming.

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Social Media Small Business Customer Service Customer Experience 466

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? Imagine having a local foodie with a loyal following rave about your dishes on social media. ” Absolutely!

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Influencer Marketing Social Media Food Truck 78

The Rail

FEBRUARY 7, 2025

Video marketing allows you to highlight your involvement in local events, collaborate with nearby businesses, and participate in charitable initiatives. Consider launching social media challenges encouraging customers to post reviews or create branded hashtags that motivate your diners to become brand advocates.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

ChowNow

JANUARY 23, 2025

For example, dont host a parking lot cookout if your parking lot is relatively small or you share the spaces with other businessesalthough it never hurts to ask if they would like to participate in the event and promote their store. If partnering with other businesses, be sure they also share the content you make for the event.

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Events Seasonal Menu Social Media Customer Experience 195

Modern Restaurant Management

OCTOBER 6, 2022

Happy hour promotions can help build brand loyalty and create a sense of community around your business. Since happy hours are also about socializing , make sure to include plenty of shareable items. Small plates, appetizers, and finger foods are great happy hour staples as it's all about grazing and trying new things.

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Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

MARCH 26, 2020

In fact, an optimized localized marketing strategy can yield up to three times more business growth, according to SOCi, Inc.’s The study found before engaging with a business or service, nearly all consumers (97 percent) conduct a local online search, with 78 percent of purchase decisions influenced by social content.

Social Media 526

Social Media Food Order Small Business Delivery 526

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike social media platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.

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Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

OCTOBER 4, 2021

Sit-down restaurant Red Robin, meanwhile, is another example of how branding and brand personality should influence everything about a restaurant, not just the logo design. This is true for any type of business, but especially for restaurants. Manage Social Media. Color Choice Matters. Start a Food Blog.

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Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

JANUARY 9, 2020

Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Therefore, it’s no surprise that business owners should be promoting their business online. The first step is to create a Google My Business account so that your coffee shop shows up on search results.

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Marketing Email Marketing Loyalty Program Social Media 366

ChowNow

APRIL 25, 2025

Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. Branding is how your restaurant shows up in the world and connects with customersvisually, emotionally, and experientially.

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

Modern Restaurant Management

MAY 8, 2020

The foot traffic “show-up” business of QSR is being plunged into a digital catch-up. Take it Local : A large number of QSR locations are franchised, meaning the owner is operating similar to a small business. Timeout from Fighting : Let’s call it half-time for the great fast-food social media wars.

Marketing 443

Marketing Franchise Franchising Social Media 443

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. Countless studies have shown that email marketing campaigns deliver one of the highest ROIs ( $42 for every $1 spent ) of any marketing channel, often beating out paid ads, social media, and even SEO.

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Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. We can expect 35 percent of all restaurant business will be through aggregators in the next five years.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Restaurant Engine

FEBRUARY 5, 2025

In one study , more than 50% of people say that social media, like Instagram, influences their dining choices. You know that presentation inside your restaurant is key, but did you know its also key in the social stratosphere? It can make your dish look too small. Yet, a plate thats too small looks cluttered.

Social Media 52

Social Media Presentation Website Management Customer Experience 52