ChowNow
JULY 4, 2025
This is the foundation of menu psychology, and for restaurant owners using online ordering platforms, it’s a powerful opportunity to influence how customers engage with their menu items. This is price anchoring, or decoy pricing, in action, and it’s a simple way to increase average order value without changing your pricing strategy.
ChowNow
FEBRUARY 7, 2025
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
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ChowNow
AUGUST 1, 2025
Influencer marketing sounds like something reserved for big-name brands with massive budgets and full-time social media managers. diners trying out a new restaurant because of social media, now’s the time to make influencer marketing a part of your marketing strategy, without blowing your budget or partnering with the wrong people.
Modern Restaurant Management
MARCH 26, 2025
“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
Modern Restaurant Management
DECEMBER 19, 2024
In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. However, this increase in digital ordering and card-not-present transactions has skyrocketed their processing rates.
ChowNow
FEBRUARY 28, 2025
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
Modern Restaurant Management
APRIL 11, 2025
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Key influences include limited-time offers (81 percent), MICHELIN Stars (50 percent), and social media (67 percent decide where to eat via social platforms).
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