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Where our eyes land first, how we interpret prices, and what descriptions stick in our minds—all of it is shaped by subtle design choices and cues we may not even notice. It’s rooted in behavioral science and backed by decades of research into decision-making, pricing, and visual perception.
“Every guest touchpoint–whether it’s a dine-in experience, an onlineorder, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. One of the most debated strategies is dynamic pricing, which adjusts based on demand and other variables. They were asked to place an order from an online restaurant.
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Restaurant operators should limit significant menu price increases, explore value menus when possible, and avoid implementing any sneaky service charges.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. This was only topped by grocery store increases at 79 percent.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home. Now, the process is fully digitized.
Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Two-thirds of Gen Z and Millennials admit to spending more time online than they’d like, driving a desire for balance between online and in-person connections.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. Income: Do your customers prioritize affordability, or are they willing to pay premium prices?
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Start by gathering two key data points for each menu item: Items Popularity: How often guests order it Contribution Margin: How much profit it brings in To do this, youll need to access your sales data and your food cost for each dish. These are candidates for portion adjustments or pricing tweaks. Hidden gems with potential.
In response to rising food costs, 56 percent of respondents said they planned to increase menu prices, down from 61 percent earlier in the year, and 18 percent said they doubled down on inventory and waste tracking, up two percentage points. The states where people stick most with dairy and order oat milk the least are Wyoming (18.83
When you decided to open a restaurant, you probably didnt picture yourself glued to spreadsheets or tracking the price of eggs, but keeping an eye on the numbers is how you stay open year after year. This gives you a sense of how effective your menu pricing is. Promote it in-store, on social, and in your packaging.
People need assurances that there’s little to no risk when going out to eat, especially now that the price of everything has gone through the roof. In other words, if you want your Yelp rating to actually influence potential diners, you need a high average star rating and a substantial number of reviews.
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. Using that data can help you answer questions like: Are we pricing our bestsellers too low or overpricing items customers arent buying? What do repeat orders say about our customer preferences?
The primary focus of the websites is having what you need, at a good price. But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. It's a digital platform from start to finish.
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Data can also help optimize your menu and pricing model.
As customers increasingly turn to onlineordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 Real-time order tracking. Search and filtering options (by cuisine, price, dietary preferences, etc.). from 2023 to 2030.
Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and social media. Theres also a visual element here, with diners eating with their eyes first and being reeled into new restaurants by food imagery and what I ordered videos.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S.
In 2024, restaurants across the country saw an average five percent increase in transactions and an average eight percent increase in profits with only four percent caused by price hikes. This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards.
Takeout orders increased 46 percent Shift in Guest Dining Preferences for Valentine's As restaurants prepare for Valentine's Day, new data from Tock reveals a clear shift in guest dining preferences and booking patterns. Analyzing data from full-service restaurants on Feb. contributing 21 percent of total transactions.
The problem is, with dozens of restaurant review sites online, which ones should you focus on to give you the most impact, and how can you optimize each site to work in your favor? Think of it as the online hub of your restaurant’s online reputation, and it’s often the first impression you make in local search results and Google Maps.
Your restaurant brand is the gut feeling a potential customer gets the first time they see your restaurant logo, scroll through your onlineordering menu, or walk into your restaurant. Are they price-sensitive or willing to splurge for quality and vibe? Ask yourself: Why does my restaurant exist beyond serving great food?
The setting is no-frills but welcoming, with quick service and fair prices. Customers appreciate the steady quality, fair pricing, and relaxed atmosphere. Guests often mention the friendly staff, quick service, and fair prices, which all add to the laid-back atmosphere.
By analyzing ordering patterns, sales trends, and customer preferences using the POS systems System, they can make data-driven decisions to optimize menu offerings, highlight popular dishes, and introduce profitable items. Set Smarter Prices : Use data to adjust prices based on demand and profitability.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Are your regulars ordering the same drink and entree every time they come in? An easy way to collect customer emails is through your onlineordering system. In that situation, we suggest a three to five-course meal with a fixed price that customers can choose to participate in. Has your restaurant hit a plateau?
It gives people everything they need to make a decision about where to eat, including business hours, phone number, location, menu, photos, reviews, and links to onlineordering, all in one place. Claim and Verify Your Profile If you haven’t done this yet, verifying your business is your first step and highest priority.
It compares how much you spend on marketing channels, like: Ads Email Tools Promos Social Media Signage and In-Store Marketing Influencer Partnerships —to how much extra revenue those efforts generate. Organic social media, online reviews, and local SEO are all low-cost channels that, over time, can deliver strong restaurant marketing ROI.
Inflation and Pricing Strategies Inflation continues to impact menu pricing and consumer spending. Restaurant operators are grappling with higher labor and food costs, leading to a 4% increase in menu prices over the past year. To maintain profitability, restaurants are adopting strategic pricing and cost management practices.
Key Ways POS Systems Save Restaurants Money: Real-Time Tracking : Automatically updates stock levels as orders are placed, reducing waste and preventing stockouts. Automation : Handles tasks like purchase orders and pricing updates, saving time and minimizing errors. That’s where POS inventory tools step in to help.
Service is fast and friendly, with an easy ordering process and generous portions. The service is fast and welcoming, and customers often point out the steady quality and fair pricing. The smoked wings are a standout, marinated and cooked low and slow before being finished to order.
Measure Success : Track metrics like customer retention, average order value, and campaign engagement. Start using modern tools like integrated POS systems and onlineordering to simplify data collection and campaign management. Digital Ordering : Track online behaviors and delivery preferences to send targeted messages.
Guests often mention the solid portions, fair prices, and fresh sides that round out the meal. Many visitors appreciate the large portions, fair prices, and the friendly service that keeps them coming back. Ellie Lou’s also handles catering and onlineorders, which makes it a convenient choice for groups or events.
The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobile ordering seemed like a long shot.
This list was created after looking at customer reviews, online rankings, and local recommendations. The menu covers a wide range of barbecue staples, and the portions are generous for the price. Portions are generous and the pricing is fair, making it a solid choice for those looking for quality without spending too much.
The list is based on online reviews, local opinions, and overall popularity across the state. Capitol Smokehouse has built a steady following by offering reliable, good food at fair prices. Three Sam’s has built a solid reputation for good food, fair prices, and a straightforward approach that keeps customers coming back. #20
Restaurant POS systems are no longer just about processing orders and payments – they’re tools that help restaurants understand their customers better and build stronger loyalty. Smarter Menus : Analyze sales trends to adjust menu items, pricing, and promotions for what customers love most.
Restaurants that don’t advertise either online or in print are going to be beaten down by chain restaurants in their neighborhood. Get to know what your competitors are serving (and at what price point). Even hiring decisions are influenced by company culture. What’s yours? What are the most common reasons restaurants fail?
London, UK) Thu, 22 May – One of the US Midwest’s largest roasters and distributors hikes prices due to tariffs. Paramount Coffee Company didn’t state by how much it has raised its prices. Glasgow, UK) Mon, 19 May – Peter Larsen reports loss amid record green coffee prices and sustainability spend.
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