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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Practical Website Design.

Marketing 397
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How Important Is Professional Photography for Your Restaurant

Modern Restaurant Management

While we do live in a mobile world where smartphone pictures have become the norm, professional photography is still needed for restaurants. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

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How to Open a Coffee Shop: The Ultimate Guide

7 Shifts

Mobile Coffee Shops (Carts and Trucks). See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. See why 500,000+ restaurant pros choose 7shifts for scheduling and team management. Small Business Administration 's website. Market and Promote the Opening. Coffee Shop Concepts. Coffee Bars.

License 459
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The 10 Best Bits of Advice We Heard on Season 1 of the Restaurant Growth Podcast

7 Shifts

Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. In his work, he realized that many employees get thrust into management positions without any training. It's a full-on media company. Why texting?

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Music Can Give the Restaurant Industry a Competitive Edge

Modern Restaurant Management

Set the Tone for Customer Dining Experience Music sets the tone and creates a mood that adds to the experience, which can have a significant influence on guests. The music played impacts customers’ reactions, inspiring them to linger and relax, order more or leave an establishment quickly because of the incorrect choice of music.

License 189
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How to Increase Restaurant Sales with Paid Advertising

The Rail

Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps. Retargeting: Don't Forget the Almost-Customers Retargeting tools allow you to display ads to individuals who have previously interacted with your website but did not make a reservation or purchase.

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COVID-19 Is an Opportunity to Differentiate Your Restaurant Brand

Modern Restaurant Management

While waiting for our table (which was on an outside patio setting fully following social distance rules), I noticed there was a distinct difference in how the two establishments were managing COVID-19. Restaurant owners and managers should be asking themselves: How do we use this challenge to enhance the customer experience?