Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. More than 2.5

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Marketing Social Media SEO Front of House 199

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

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Marketing Food Safety Social Media Small Business 226

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Having a great website for your business is paramount to represent their online presence. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer.

Delivery 184

Delivery Marketing Email Marketing Social Media 184

Next Restaurants

APRIL 15, 2022

Sure, it might be about the reviews or the type of food you serve, but your website’s design also plays a critical role in influencing the visitors’ decisions. . When it comes to ordering food online, website design is that much more important. . Mobile devices account for 60% of all digital restaurant orders.

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Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

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Marketing SEO Email Marketing Mobile Ordering 78

Social Hospitality

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

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Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

JULY 6, 2023

Without question the superior answer is a strategy and implementation that creates customized experiences, fosters strong connections, boosts guest engagement and significantly influences customer behaviors. marketers have witnessed business growth by using personalized messaging. Surprisingly, 88 percent of U.S.

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Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

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Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. So how do you thrive in a customer-driven competitive market? According to research, the majority of customers are interested in ordering seasonal items.

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Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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Marketing Loyalty Program Social Media Online Ordering 186

Social Hospitality

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. But, how do you use Instagram to market your restaurant? Play Tag Ever since Chris Messina’s #barcamp hashtag turned up on social media in 2007, hashtags have been big business for marketing.

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Marketing Social Media Advertising Influencer 195

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

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Online Ordering Ordering Email Marketing Mobile Ordering 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.

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7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. Categorize your dishes in order of consumption, starting from the appetizers, then the main course, side dishes, desserts, and beverages. or "Do you want your drink upsized?"

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Social Media Loyalty Program SEO Email Marketing 195

Perfect Daily Grind

SEPTEMBER 30, 2020

I spoke to some baristas and café owners to learn about more of the factors that influence café design. A lot of third-wave coffee roasteries opened in factory or ex-industrial settings in order to meet legal requirements for their equipment. How Travel Influences Café Design. Read on to learn more.

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Café Influencer Design Social Media 172

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance.

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EATER

FEBRUARY 17, 2023

From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. Sometimes, a small operator is fully capable of managing a normal volume of orders but doesn’t have the capacity to handle an unexpected online onslaught.

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Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

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Marketing Social Media Email Marketing Online Ordering 52

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. This idea can be applied to dine-in, pickup, and delivery orders. Gift Cards.

Marketing 199

Marketing Back of House Employee Relations Social Media 199

7 Shifts

DECEMBER 18, 2023

Slack is a more general employee communication tool that also makes it easy to connect online. Kiosk ordering Your busy customers don’t always have time to wait in line. Kiosk ordering tools speed up the ordering process, making it easier to keep up during a mealtime rush. Your team can also adjust reservations directly.

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Management Management Email Marketing Point of Sale 398

7 Shifts

MARCH 30, 2022

After two years of only being able to order takeout and having to wear a mask when not at the table, restaurants are poised to bounce back in 2022. Answer: restaurant advertising and marketing. Online Restaurants Advertising Ideas. Plus, bags can be a great way to promote your menu to those who just ordered. Image Source.

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Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

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Ordering Online Ordering Loyalty Program Customer Experience 193

Modern Restaurant Management

AUGUST 24, 2021

Industry reports are predicting that ghost kitchens will create a $1 trillion global market by 2030, rising by 25 percent each year for the next five years—an estimated $300 million in yearly sales – and a likely indication as to why more investors, as well as major QSRs, are rapidly entering the market.

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Influencer 2030 Online Ordering Customer Experience 178

Social Hospitality

JULY 30, 2018

Restaurant marketing is forever changed by Instagram. When you walk into a bakery and order a Triple Cheese Cheesecake, what is the first thing you do when it arrives? In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants. Showcase your Brand.

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Social Media Marketing Influencer Customer Experience 218

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. More info is here.

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Delivery Social Media Marketing Online Ordering 98

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Marketing Email Marketing Social Media Loyalty Program 78

Restaurant Engine

AUGUST 23, 2023

Position your website to influence your customers’ orders and watch your sales rise. First, it’s the centerpiece of all your restaurant marketing. It’s also essential because your restaurant website influences a customer’s order. People will often order more online than they would eat in your restaurant.

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Influencer Ordering Online Ordering Customer Experience 52

Touch Bistro

JULY 14, 2021

Before social media platforms and food influencers existed, word of mouth used to sound something like this: “You should check out this new pizza shop in my neighborhood. Thanks to social media, restaurant influencer marketing is a rising trend that can play a crucial role in driving diners to your door.

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Influencer Social Media Food Consumer Goods 98

The Restaurant Times

NOVEMBER 17, 2021

Restaurants are now adjusting to the new normal and online ordering is paving the path to success for many restaurants. Dine-in income has dropped by over half and as a result, numerous eateries have closed or are considering transitioning to online ordering. In House Online Restaurant Ordering System – The Basics

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Online Ordering Ordering Front of House Food Order 52

Lavu

NOVEMBER 1, 2023

You need to invest in reliable and easy-to-use delivery platforms that work well with your restaurant’s ordering system. Is online food delivery a profitable business? Thanks to online platforms and delivery apps, restaurants can now serve more people who might not have come in before.

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Delivery Food Online Ordering Mobile Ordering 166

ChowNow

MAY 30, 2024

While investing in marketing can be expensive and time-consuming, there’s a simple and powerful strategy that every restaurant should prioritize: local search optimization. Claiming your business on the top channels is a great first step to increasing your online visibility.

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Social Media Online Ordering SEO Dine-in 78

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Conduct surveys, focus group discussions, interviews, and online polls for this. Many are using influencers to get their messages across. Respond quickly.

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Social Media Email Marketing Influencer Events 136

Modern Restaurant Management

DECEMBER 27, 2023

This vibrant sector, a cornerstone of the global economy that tantalizes taste buds and fuels job markets, is bracing for transformation that will redefine its future. Additionally, by fostering a culture of continuous learning and innovation, establishments are positioning themselves as forward-thinking leaders in a competitive market.

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2024 Food Supply Kitchen Safety Influencer 198

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

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Delivery Marketing Social Media SEO 98