Remove Franchise Remove Loyalty Program Remove Social Media
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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. This is where social media is uniquely positioned to help restaurants win big.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. for franchise concepts.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. Renewed Optmism Ahead for Franchise Landscape The last five years have provided significant challenges to the restaurant franchise industry. Franchise 2.0:

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives. The franchise model remains one of the best business structures in today’s restaurant landscape.

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Big Way brings a fast-casual take on hot pot

Restaurant Business

There are no immediate plans to franchise, said Christiana Luo, Big Way’s chief brand officer and co-founder. If guests successfully guess the weight of their bowl ahead of time (within a 10-cent margin of error), it’s free—a move that encourages social media posting. “It and all are company-owned.

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New Restaurant Technology that Propels Business

Lavu

Several franchise restaurants are already using them. Many customers use smartphones to keep up with various aspects of their lives, whether its business or social media or keeping tabs in a loved one, the fact that you make things easier for them by offering free Wi-Fi to make your restaurant more endearing and the experience memorable.

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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Three

Modern Restaurant Management

We’ve reimagined our drive-thru model, introduced new kitchen technology to improve throughput, and strengthened our loyalty program to keep customers engaged. On a positive note, people developed a deeper appreciation for social connection and the experience of dining out, making for more guests joining us in our restaurants.