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. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. The survey of 1,500 U.S. The survey of 1,500 U.S.-based
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food.
Do you lose money due to food waste? An inventory management system with automated restocking alerts keeps your stock levels in check. If customer retention is a priority consider a digital loyaltyprogram or automated marketing tools. The best tech investments solve real problems. Too many missed reservations?
Ensuring food safety is essential for restaurant brands and others within the food industry. A weak food safety culture can have severe consequences, including product recalls, foodborne illnesses, reputational damage, diminished customer loyalty, and financial losses.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyaltyprograms. Reservation and table management apps. Staff scheduling and management apps.
Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.
Time Management: 80% of tasks completed often come from 20% of the effort. Think about it: your regulars already know what you offer, love your food, and trust your service. People love the feeling of being rewarded for their dedication, and a good program ensures they feel appreciated every time they visit. And when you do?
In 2025, the US online food delivery market is expected to reach $424.9 Customers have a tendency to order more food when theyre not under pressure at the counter or on the phone. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.
Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant. Launch a Loyalty or Rewards Program A strong loyaltyprogram is one of the most effective restaurant promotion ideas for driving repeat visits and building real customer loyalty.
Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. As such, implementing a robust food delivery and takeout service has become critical for restaurants’ longevity and success. Manages orders at peak hours so the kitchen isn’t overwhelmed.
Make the Most of Your Restaurant Website Your restaurant website isnt just a handy place to post your business informationwhen used correctly, you can turn online visitors into immediate customers with a few strategic adjustments. Social media: Create posts sharing the perks of your rewards program and how easy it is to use and earn.
About half of consumers indicated that a “restaurant’s efforts to reduce food waste, recycle or donate food can be factors in choosing where to dine.” This communication is not just for company channels; managers and staff should also share these company announcements on their personal pages to extend organic reach.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? Some restaurants already employ such tools for optimizing food preparation.
The benefits of having loyaltyprograms—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyaltyprograms that are able to provide these perks are reaping the benefits from growing sales to more return customers.
Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. But growing online order volume isnt always easy.
While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Appeal to Mobile Gamers. Final Thoughts.
Fast food chain Carl’s Jr. There’s a reason why restaurant branding so often uses bright colors, especially fast food brand logos almost always do — bright colors work. Manage Social Media. Start a Food Blog. Branding is everything, and that’s true across the board. ” sign.
If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. However, thanks to the explosion of online ordering, owner/operators are left managing massive data sets — without any experience in doing so.
With the pandemic overhauling the restaurant industry in every way, 53 percent of adults now say purchasing takeout or delivery food is essential to their daily lifestyle. Growth : Outsourcing digital marketing allows restaurant management to focus on growing their restaurant, not stressing over marketing efforts.
How do you manage your restaurant in a modern and efficient way? Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.
The benefits of having loyaltyprograms—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyaltyprograms that are able to provide these perks are reaping the benefits from growing sales to more return customers.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Nuance also extends to the service.
Those pivots are also reflected in the digital world, in which websites that previously offered little more than a business’s name, address and phone number now have much higher consumer requirements. In 2020, too many restaurant websites are still little more than digital brochures.
If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Continuously emphasize your commitment to food safety. Don’t let that happen to you. Focus on the facts.
Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.
One smart idea is investing in software that can schedule employees’ working hours, manage HR processes, prepare payroll, analyze labor data, and monitor employee attendance. Self-service kiosks can maximize the number of on-premise orders while mobile apps or websites allow customers to place orders directly without staff intervention.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Loyalty Rewards. Try 7shifts for Free.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. US Foods Ghost Kitchens. US Foods Holding Corp.
By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.
So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. Restaurant Week is all about creating great food experiences, and in the pandemic era, this means branching out from the old dine-in-only norms and offering attractive takeout options. Go Digital.
Rent, food, labor, utilities, and insurance are prime examples. We’ve come up with several tips that can help save your business money while improving it at the same time: Use technology to reduce labor costs : Through online management systems, waitlist kiosks, and QR codes that lead to your menu or website.
Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.
For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. Brand purpose is crucial in the management of restaurants as it can significantly enhance customer loyalty, employee engagement, and overall business performance.
Adapt to Growing Price Fatigue Since the pandemic, controlling food costs has been a major challenge for restaurant operators. They’re using that information for myriad purposes—from effectively managing inventory to launching new menu items. In 2024, we expect these trends to shape the restaurant sector.
Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table. The application supports the function of ordering with a car plate number as well that opens more opportunities for food services in the fast-food industry.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Additional funding has been allocated for the Paycheck Protection Program (PPP ). For more information, visit: sba.gov/paycheckprotection.
Music can help restaurants strengthen relationships with their customers and build loyalty. Today, customers anticipate more than just delicious, high-quality food. Playing the right kind of music at the right time of day is as important to a restaurant’s popularity as the food on the menu or the décor of the room.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.
Each of these channels represents a revenue stream for the restaurant and they connect to the same kitchen and are all managed by the same centralized POS system.” 58 percent of restaurants prefer to use their own app or website for delivery. 42 percent of restaurants plan to invest in customer loyaltyprograms.
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