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Diners Have Negative Reaction to Surge and Dynamic Pricing

Modern Restaurant Management

Eighty-one percent of diners said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours and 64 percent said they have a negative reaction to restaurants using surge and dynamic pricing, according to a HungerRush’s National Restaurant Price Surging Survey.

Pricing 197
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What Do Guests Think About Dynamic Pricing?

Modern Restaurant Management

Dynamic pricing would add friction to the guest experience, according to Capterra’s 2023 Dynamic Pricing in Restaurants. Sixty-five percent of consumers say dynamic pricing would make the decision of where and when to eat more difficult; 63 percent say it would make it harder to budget their restaurant spending.

Pricing 198
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THE LINE IN THE SAND WITH RESTAURANT PRICING

Culinary Cues

Restaurants get hit from all angles so when there is a chance to push the envelope on pricing – many do. Of course, there is a handful of masterful chefs and restaurateurs who can charge crazy prices to sold out audiences. These are the restaurants where dining is much, much more than just consuming food.

Pricing 355
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Keeping Up with Diners’ Expectations Amid Rising Prices

Modern Restaurant Management

To stay in the know, 46 percent of today’s diners want the ability to view their loyalty point balance, 48 percent want to place a delivery request and 56 percent want to track their order from their mobile device. The Index revealed 57 percent of consumers have canceled a delivery order after seeing the additional fees.

Pricing 197
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Is There a Right Way to Raise Prices?

Modern Restaurant Management

Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. Ben Johnston is the Chief Operating Officer of Kapitus. Ben Johnston is the Chief Operating Officer of Kapitus.

Pricing 196
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Boosting Restaurant Margins and Profits Without Hiking Prices

Squirrel Systems

In today’s competitive dining industry, maintaining profitability while keeping prices stable is a significant challenge for restaurateurs. High operating costs, fluctuating commodity prices, and the ever-evolving preferences of guests can all squeeze margins.

Pricing 98
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Orchestrating Restaurant Operations to Increase CX

Modern Restaurant Management

Further Optimize Delivery, Takeout and Curbside Experiences Many QSRs already relieve congested drive-thrus with distinct lines or protocols for call-ahead orders and third-party pickups. One of our clients, a well-known QSR legacy brand, added an express drive-thru lane for customers ordering ahead on the brand’s app.