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This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Build a Positive SocialMedia Presence Although authenticity may seem contrary to the curated nature of socialmedia, we have discovered that the two can seamlessly coexist.
Leverage SocialMedia and Local Influencers Socialmedia and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how socialmedia generates buzz—especially when our famous customers get involved.
Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Whether you’re a mom-and-pop diner or a fancy spot downtown, a good loyaltyprogram keeps things fresh, and those repeat visits rolling in.
First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyaltyprograms that keep customers coming back. A focus on socialmedia marketing, building relationships with loyal customers, and running local promotions can go a long way.
Train your restaurant staff to mention LTOs to in-house guests, promote them across your socialmedia channels, and feature them in your online ordering system so guests see the promo with enough time to plan and react. LTOs also help you spotlight high-margin items or move excess inventory without slashing prices across the board.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. Leverage your restaurants socialmedia insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for socialmedia, email, and your website.
Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Build a Rewards Program to Encourage Repeat Visits Getting first-time guests through the door is the hard partbringing them back is much easier.
Build a Customer LoyaltyProgram Were starting here because a loyaltyprogram is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think. For example, the ChowNow Rewards Program makes it incredibly simple for restaurants to offer this experience.
Offering Bento Packs for individually portioned meals and a la carte buffet-style trays for customizable group settings, L&L’s catering options bring Hawaiian-style comfort food to events large and small throughout our locations nationwide.
To do so, you must have an optimized website and engaging socialmedia profiles. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. It's an active marketing tool.
Whether they’re commuting to work, grabbing coffee before a shift, or posting on socialmedia, staff wearing your logo helps increase brand visibility in the community. The resulting improvements in both employee satisfaction and customer perception demonstrate the strategic value of a thoughtful uniform program.
Why Restaurant Newsletters Are Worth Your Time It can be easy to assume that socialmedia should be the center of your marketing efforts, but when it comes to reaching your most valuable guests and driving real businessemail wins every time. Sharing a quick lineup of important news helps guests plan their next visit.
Drive repeat business through loyaltyprograms, email campaigns, and promotions. Promotions, local SEO, and socialmedia ads can help bring more people through your door. A strong socialmedia presence, community partnerships, and local events can get your name in front of more potential customers.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyaltyprograms and third-party delivery services. Consider the alarming pattern over the past three years.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your socialmedia. Don’t just rely on organic socialmedia.
Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Behavioral Factors: How Do Your Customers Dine?
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Attract and Retain Guests with a LoyaltyProgram. Be In Charge of Your Own Marketing. But don’t stop there.
Spice Up Your SocialMedia Presence Want to connect with your patrons in the digital age? Include socialmedia in your digital marketing strategy. Over half of the world’s population uses socialmedia, interacting with an average of six platforms. Another option for personalization?
At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyaltyprogram that is relevant for a variety of guests? What are the best practices for building a new loyaltyprogram?
Create a Customer LoyaltyProgram. Loyaltyprograms drive repeat traffic by offering discounts based on the number of visits. Host Fun Events. Customers are eager to attend fun events, especially post-pandemic. SocialMedia Contests. Offer BOGO Deals.
Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing socialmedia to differentiate your brand and showcase your identity to customers can help your brand stand out. Loyalty rewards don’t have to include discounts and coupons anymore.
5 Use socialmedia and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyaltyprogram that rewards customers for repeat visits during the Super Bowl. Between socialmedia, loyaltyprograms, apps and email/text, restaurants have a built-in database of loyal customers.
With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. One way to access the WiFi is by logging into socialmedia for the free access.
Extreme weather events have become a major cost driver, with 92 percent of respondents believing it impacted their business in 2024. From Hurricanes Milton and Helene to Los Angeles wildfires, these events have disrupted operations and supply chains nationwide, with 79 percent reporting that they have led to rising general costs.
One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on socialmedia.
For example, if you run a socialmedia campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.
One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents. Leverage socialmedia.
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time." "You want to advertise where your customers are already looking.
Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyaltyprograms. Here is an example of a restaurants branded app.
Repeat customers help to maintain business continuity, share feedback by word of mouth, and reviews (think Yelp, Google Maps, socialmedia), ultimately helping create free marketing through their positive experiences. Promotion and LoyaltyPrograms. Play to Your Strengths.
A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. A loyaltyprogram enables you to increase your profits by motivating your customers to come more often, and Restaurant Week gives you the perfect opportunity to dramatically grow your customer list. Reward Your Loyal Customers.
As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.
With a restaurant email list, operators have a direct line of communication with guests that cant be blocked by third-party platforms that hide your customer data or socialmedia algorithms that no one really understands. Theyve either dined with you, placed online orders, or want to hear about upcoming events and menu items.
Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous. With the right tech, it’s easy to promote loyaltyprograms, customized offers, and coupons through socialmedia, email, and other marketing channels, such as text messaging.
Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyaltyprograms, and special incentives to make each diner feel appreciated and understood.
Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Since happy hours are also about socializing , make sure to include plenty of shareable items.
For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.
Communicate with Customers on SocialMedia. Meet your guests on socialmedia. Promoting a business on socialmedia is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.
Quality food and top tier service with the incentivization of loyaltyprograms and a good location should be enough to get a good share of local customers. Make sure your establishment has links to “Review us on Google” throughout your website, socialmedia platforms, and marketing materials. Take a Road Trip.
If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Decide in advance who the spokesperson will be, which media contacts will get your press release, etc.
The year 2020 has brought with it many changes, whether social or medical, the happenings of the last few months will have a lasting impact on the food and hospitality industry and the consumers that make use of it. Most impactful of all the events has, of course, been COVID-19. How can that be achieved? Display Empathy.
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