Modern Restaurant Management

JULY 28, 2022

Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders. How the customer prefers to order (for delivery, for pick-up or to dine-in). How many people does the customer orders for at a time.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Offer Loyalty Points .

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Loyalty Program Social Media POS Email Marketing 52

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Set up an online reservation system to handle more customers smoothly.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

7 Shifts

AUGUST 12, 2020

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Increase online orders? In this case, “Reserve your table” or “Grab your menu” could work.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A direct digital online ordering platform can help boost efficiency in several ways. Go Digital.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Open for Business

JANUARY 26, 2023

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Many restaurant owners offer a percentage off a meal or specific menu item. For a family restaurant, it could be a kid-friendly event happening in the parking lot. Who is the target customer base?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

7 Shifts

NOVEMBER 1, 2022

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week. Local office workers who need healthy, quick lunch—and vegan options.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JULY 13, 2022

Multichannel Ordering. One of the biggest COVID-born shifts in the industry was the widespread adoption of technology solutions to streamline the ordering process. Diners became familiar with accessing menus via QR codes. Promotion and Loyalty Programs. Marketing. Direct Delivery.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

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Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? A strong online brand isn’t just a nice-to-have—it’s a necessity.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Squirrel Systems

MAY 3, 2024

However, there are effective strategies that restaurants can employ to enhance their financial performance without having to increase menu prices. Here are some key tactics that can help: Optimize Menu Design A well-designed menu can subtly guide guest towards higher-margin items.

Pricing 98

Pricing Loyalty Program Waste Social Media 98

7 Shifts

DECEMBER 18, 2019

On average, students spend between 1 - 2 hours per day on social media , so be sure you’re posting your promotion online! Create a fixed-price ‘Mix and Match’ menu with soups, salads, and sandwiches for customers to choose from. (If Make your meals to go Whether you’re a college goer or settled into a career, life is busy.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

7 Shifts

AUGUST 18, 2021

Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. Take orders with care. When you're taking your customers' orders, make sure you're doing so with attention and care. Engage with them online. Providing Accurate Online Information.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

7 Shifts

JANUARY 7, 2021

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Facebook often encourages me to expand our posts' reach so new customers can find our restaurant online. Bambuu uses Facebook to promote its online ordering page.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

DECEMBER 28, 2020

Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Following our announcement that we carbon labeled our menu, Panera and Chipotle followed with something similar shortly after. Scott Lawton, CEO and cofounder at bartaco.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

DECEMBER 26, 2023

This past year saw the following trends: The Digital Revolution – In 2023, restaurants gravitated towards digitalization, embracing things like online ordering, mobile applications, and digital payment solutions. This helped them improve customer relationships, loyalty, satisfaction, and retention.

Dietary Restrictions 123

Dietary Restrictions 2024 Food Safety Food Supply 123

Modern Restaurant Management

AUGUST 3, 2022

David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America, said there are three ways consumers are responding higher menu prices: they trade down to lower-priced items; cut back on the number of items ordered; or reduce restaurant visits altogether. Host more events, happy hours, and live music.

Social Media 180

Social Media Loyalty Program Online Ordering Pricing 180

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. Front-of-house employees can review notes and details for every table, including any special events that are happening or guest requests. It can sync with a loyalty program.

Technology 147

Technology Front of House Back of House Online Ordering 147

ChowNow

JANUARY 27, 2021

Online ordering has become extremely popular, so much so that digital sales will account for more than half of limited-service and quick-service sales by 2024. Have you updated your menu recently with a seasonal treat? If you use an online ordering system , make sure to link to it within the email, too.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

Lavu

NOVEMBER 17, 2023

Therefore, exploring effective ways to increase sales and carefully managing expenses, pricing, and menu offerings become vital strategies in maintaining a healthy profit margin. To boost profitability, they streamline menus, use cost-effective ingredients, and implement digital technologies. How are a Restaurant’s Profits Measured?

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Indoor Media

NOVEMBER 4, 2021

For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. Use Multiple Channels to Reach Customers Customers feel more comfortable ordering takeout when you are transparent about your promotions.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

OCTOBER 1, 2022

It combines different online and offline strategies to promote a restaurant and increase orders. One of the best ways to become visible is to go online and create a website. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 203

Marketing Email Marketing SEO Social Media 203

The Rail

NOVEMBER 10, 2023

For example, using a campaign type like Google Performance Max can help you utilize Google's machine learning to optimize your campaigns across all Google ad inventories, ensuring you reach potential diners wherever they are online. Offering features like click-to-call or easy navigation to your menu can enhance user experience.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Open for Business

APRIL 3, 2023

You can also think about place as where you promote your product—in print, online, or by word of mouth. Consider putting a coupon code for online orders in your ad so you can measure ROI. Even the way you display prices on your menu can affect what guests order. You need to meet them where they are.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Mad Mobile

FEBRUARY 16, 2024

A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Implementing QR code ordering is one of the fastest ways to quickly implement digital ordering. Post your menu on a website page.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

Lavu

DECEMBER 16, 2019

While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. If you don’t already have a loyalty program started, you’ll need to think about the following while considering an app: know your customer base.

Loyalty Program 78

Loyalty Program Customer Service Point of Sale Mobile Ordering 78

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? Do you have accounts on online ordering sites like GrubHub and Uber Eats? What measures can you take to make customers feel more comfortable ordering from you? Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Sling

JULY 4, 2021

With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. 8) Invite Local Media To A Special Event.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

AUGUST 17, 2020

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

The Rail

APRIL 11, 2024

People are always looking for popular eateries and unique menu items to try when looking to eat out. Events and entertainment: Announce live music nights, sports viewings , or other special events. Create a loyalty program: Reward customers for joining your program by offering perks like discounts or birthday treats.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52