Modern Restaurant Management

DECEMBER 1, 2021

Rewards for Loyalty. Many restaurants woo diners by offering them incentives in the form of rewards for their loyalty. In the survey cited above, 69 percent of respondents said loyalty programs incentivize them to frequent a restaurant more often. It’s a strategy that seems to be paying off.

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Modern Restaurant Management

JANUARY 18, 2021

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. As we near the end of the pandemic, it will be crucial for restaurants to continue to engage and listen to customers’ shifting needs, so they can continue to adapt appropriately to maintain loyalty and frequency.

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Modern Restaurant Management

DECEMBER 23, 2024

For instance, I believe loyalty programs will evolve even further from providing customized recommendations, exclusive offers, and curated experiences based on past purchases and preferences. In 2025, the brands that win will be those that turn data insights into meaningful guest interactions.

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Modern Restaurant Management

JUNE 27, 2025

Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller,

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

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Modern Restaurant Management

MAY 29, 2025

In the restaurant and hospitality industries, that meant the prioritization of touchless programs and dynamic digital collateral – menus, hours and other important information that could be updated easily and often to respond to changing conditions. Product information and tutorials.

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Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Integrating loyalty program or CRM so guests are incentivized to seek out and use these channels. Loyalty Technology to Drive Daypart Engagement.

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Modern Restaurant Management

JUNE 18, 2025

There are technological solutions to this; for example, audio systems can be programmed to turn on at a certain time, and even change the tempo, genre and mood of music as the day goes on. This connection is so important that the music may be one of the key parts of the experience that brings repeat business and customer loyalty.

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Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

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Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

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Modern Restaurant Management

MARCH 24, 2025

. "If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The

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Modern Restaurant Management

OCTOBER 10, 2023

Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.

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ChowNow

FEBRUARY 13, 2025

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Guest Experience & Loyalty : Integrate with CRM and loyalty programs to personalize offers and encourage repeat business. Consider your budget.

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Goliath Consulting

APRIL 15, 2021

The benefits of having loyalty programs—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyalty programs that are able to provide these perks are reaping the benefits from growing sales to more return customers.

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Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.

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Modern Restaurant Management

OCTOBER 10, 2024

However, to truly attract and retain top talent, you’ll need more than a traditional approach to stand out in a competitive market. Consider a large Mexican fast-casual chain that implemented a tuition coverage program for employees pursuing degrees in fields like agriculture, culinary arts, and hospitality.

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Modern Restaurant Management

MARCH 19, 2025

A strong POS system can streamline operations, inventory and menu management, assist with staffing shortages and scheduling conflicts, as well as assist with sorting through data and sales patterns to help personalize marketing campaigns in a new location.

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Modern Restaurant Management

APRIL 9, 2025

Maintaining brand consistency : It is essential to ensure that franchisees adhere to operational systems and complete training programs to avoid inconsistencies across the brand. Financial stability : Franchisees need a solid financial foundation to cover start-up costs and initial marketing efforts.

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Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Loyalty Programs. First, let's take a look at all three segments.

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Modern Restaurant Management

JULY 12, 2022

Be In Charge of Your Own Marketing. From email and text to social media marketing, let your customer base know you’re participating in Restaurant Week and what kind of discounts you will be offering. Attract and Retain Guests with a Loyalty Program.

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Modern Restaurant Management

DECEMBER 9, 2020

Last month, Pret A Manger became the latest restaurant chain to join the subscription economy, launching the YourPret Barista program that offers members up to five drinks per day in exchange for a monthly fee. Case in point: the Pret A Manger program costs $26.60 Case in point: the Pret A Manger program costs $26.60

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Goliath Consulting

APRIL 15, 2021

The benefits of having loyalty programs—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyalty programs that are able to provide these perks are reaping the benefits from growing sales to more return customers.

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Modern Restaurant Management

SEPTEMBER 3, 2024

The independent restaurant market consists of dining establishments that operate with 50 employees or fewer per location. Customer Relationship Management (CRM) and Loyalty Programs Robust CRM and loyalty systems help personalize guest experiences and build lasting relationships, which is especially critical for SMBs.

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Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

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Modern Restaurant Management

SEPTEMBER 6, 2023

Without customer loyalty, it’s difficult to succeed in any business, particularly when you’re competing in a crowded landscape like hospitality. Connect with Guests to Drive Loyalty Loyalty pays off in spades. Consider your own restaurant loyalty experiences. No Marketing Staff? No Problem.

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Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base.

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Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

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Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

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Modern Restaurant Management

MAY 3, 2022

Loyalty Rewards. Most QSRs have a loyalty rewards program, so promotions for those programs is key to a program’s success. As noted in the MRM research roundup mentioned earlier, 39 percent of respondents report they download an app for a loyalty program because of a deal or a promotion.

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Modern Restaurant Management

FEBRUARY 17, 2025

This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Hoteliers and restaurant operators are increasingly demanding POS systems that seamlessly connect with CRM, loyalty programs, reservation systems, inventory management, and payroll.

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Modern Restaurant Management

SEPTEMBER 14, 2022

AI is a program developed by humans to respond to a set of instructions under specific environments. AI programs factor in various variables like human response patterns, scenarios, locations, languages, and more to deliver what is expected of them. But before we learn more about it, here is a quick recap of what AI and ML are.

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Modern Restaurant Management

MAY 19, 2025

Unified commerce platforms are linking POS, payments, loyalty programs, and performance analytics to create seamless experiences across every guest touchpoint. Expect predictive systems that adapt to real-world conditions in real time: weather, local events, and market trends. And it’s not just for large enterprises.

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Modern Restaurant Management

MARCH 10, 2025

Loyalty programs and app-exclusive deals. According to RMS’s 2024 survey, Dining in the Digital Age , millennials rank app-only promotions as the most valuable app feature, while Gen X and Boomers favor loyalty-based incentives. Digital transactions now make up 18.6 What drives app usage?

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Modern Restaurant Management

JULY 13, 2021

According to Tech Jury , the data analytics market is expected to reach $103 billion by 2021. Boosting loyalty – It costs five times more money to attract a new customer than to keep a new one, you can use data and automation to maximize your loyalty program. Further, 97.2

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Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

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Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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