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Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Legitimate users might use both their work and personal emails to take advantage of this once, but fraudsters will scale that approach to a whole different level. When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
Include direct links to your online ordering page in your bio, posts, and promotional emails. Use Automated EmailMarketing to Stay Top of Mind with Customers 88% of people check their emails every day, making emailmarketing one of the most effective ways to increase sales.
By focusing on nutrient-dense dishes, restaurants can reduce waste, optimize ingredient sourcing, and provide curated choices that align with current wellness trends. Health-Focused Restaurant Concepts Smaller or Streamlined Menus As diners prioritize healthier options, smaller menus are emerging as a strategic approach.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Do you lose money due to food waste? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Multi-Channel Integration : Sync with online ordering platforms, third-party delivery apps, and marketing tools for a connected restaurant ecosystem. Identify your biggest pain points.
These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.
The wrong hire can lead to off-brand posts, low engagement, and wasted effort. Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. Thats where a skilled content creator comes in. But not all creators are the right fit.
There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. They also can send alerts directly to your email or smartphone via an app or a text. But where can you start? Viewing real-time stats and statuses.
As self-driving cars increasingly take over the market, other industries will have to adapt. Restaurants will likely increase their marketing presence in areas such as the screens in autonomous vehicles. Autonomous Vehicles and Drive-Thrus. Autonomous vehicles are one of the most successful and well-known creations that rely on AI.
Monitoring your COGS helps you spot food waste, theft, over-ordering, or supplier price hikes before they eat into your gross profit margin. This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Armed with the right information, restaurants can develop hyper-targeted marketing campaigns triggered by behavior from the point of acquisition throughout the customer lifecycle. This means an emailmarketing message turns into a deeper conversation with each customer.
Other examples include: Software subscriptions with usage-based tiers Maintenance or repair work Overtime pay for hourly workers Semi-variable restaurant costs can sneak up on you if youre not watching closely, but theyre also an area where a little strategy can go a long way toward minimizing waste.
5 Use social media and emailmarketing to promote Super Bowl specials and gift card promotions to attract customers. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers. This can help increase sales and also encourage repeat business.
Without a strong system in place, even the best restaurants in the world will struggle with unhappy customers, high turnover rates, wasted inventory, and razor-thin profit margins. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. Its tough, and cant be done passively.
Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again. Consumers still want great in-store experiences, even if they don’t always use them.
A steady increase in orders can indicate strong demand and effective marketing, while a decline may signal issues like poor visibility, unhappy customers, or more competition in your area. Youll also know which dishes to cutsaving you money in wasted food and labor. What Impacts Order Volume?
marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.
Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. . By Timothy Inklebarger and Joe Guszkowski on Jun. billion and international food delivery service Deliveroo for $3.9
Not quite yet Food An easy way to bring bold Korean flavors to modern menus Food From BBQ to beverages, menus are seeing a lot of action Premium Food An eye on food waste inspires a chicken salad that becomes a best seller Exclusive Content Premium Emerging Brands Forget coffee.
Businesses can run promotions, such as early bird specials, to attract budget-conscious diners and use an email database to get the word out. Use creativity to market a restaurant on a limited budget. Careful forecasting can help improve order accuracy and reduce waste. It also may be time to update the restaurant’s menu.
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. Inventory management and demand forecasting Running out of key ingredientsor over-ordering and wasting themis one of the fastest ways to lose money. Artificial intelligence (AI) is everywhere right now.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Many of the changes it is making are intended to help it adapt to these new markets. That means you can now get boba at Perkins. By Joe Guszkowski on Jun.
These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're “We will continue to create innovative products and further our go-to-market approach to ensure merchants nationwide have access to the tools they need to run their businesses. ” Tastewise Data.
How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. Sam Altman, the CEO of OpenAI and an existing Coco investor, contributed to the fundraising round. Members help make our journalism possible.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
You may have the finest ingredients, the friendliest staff, and a picture-perfect venue, but if your restaurant isn't getting noticed, all that hard work will go to waste. From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan.
Smart Cost-Cutting Strategies for Restaurants Effective inventory management requires a well-trained, organized team using consistent routines, streamlined processes, accurate par levels, menu cross-utilization, and reliable inventory software to minimize waste and maintain efficiency.
If you can boost your hiring rate from 1 in 10 candidates interviewed to 1 in 3, you’ll save a tremendous amount of time and not waste resources interviewing candidates who aren’t a good fit. Time-to-respond to candidates (via call, SMS text message, email). Hires happen in days, not weeks.
How do you market food delivery and takeout? Ordering too much food leads to waste, while not having enough food or packaging inventory limits your earnings by blocking you from fulfilling all the orders you receive. How do you market food delivery and takeout? What are the best delivery strategies and takeout strategies?
As an added benefit, this can free up time that restaurant staff may have previously wasted taking orders via phone, while simultaneously increasing order accuracy. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind.
This all equates to less wasted ad spend and a more loyal user base. What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging. The question for brands expands from “did my location-based marketing efforts work?”
This keeps information from getting lost in the text and email shuffle. Additionally, inventory management tools can help you prevent unnecessary waste. This information can then influence your marketing initiatives. These tools also send email and text message reminders to customers who have upcoming reservations.
The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. We have found that, by keeping it in each location, we’re able to have the freshest product possible, as well as being able to manage inventory levels and waste accordingly,” said Kern.
Can an app promising discount, end-of-day goods make a dent in America’s food waste problem? Now, in a bid to reduce food waste, an app is using the appeal of cheap, unexpected food to motivate consumers to buy items restaurants would otherwise throw away. Next, I tried picking up some actual food waste. Lille Allen/Eater.
A virtual queuing system has the ability to deliver promotions or other marketing materials directly to a captive audience: people already doom-scrolling on their devices or simply awaiting status updates. This effort transforms previously wasted downtime into productive interactions with your brand.
They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Running out of key ingredients can lead to frustrated customers while over-ordering can result in wasted food and lost profits. More control over promotions and discounts.
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