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Widespread Adoption of Technology Solutions in Food Service In 2025, the food service industry will increasingly leverage technology for waste tracking and diversion. At the same time, technology is poised to play an even bigger role in the coming year. Now, this revolution is extending to the back-of-house.
Most of the restaurant technology tools operators use every day were first introduced years ago, but it wasnt until the 2020 Tech Boom, brought on by COVID-19, that widespread adoption became essential. But first, lets look at how to choose the right technology for your restaurant. Consider your budget.
Legitimate users might use both their work and personal emails to take advantage of this once, but fraudsters will scale that approach to a whole different level. When done on a large scale, this wastes the platform’s marketing budget and eventually leads them to cut down on promotions, slowing order volumes for restaurants.
With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. per share for the online ordering and payment company just four years after Olo went public.
If technology can make everything quicker and simpler, why do businesses need to worry about adding a human touch to their digital experiences? But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. In some cases, technology can be the answer.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.
For his restaurant, embracing robotics has become part of staying competitive in a challenging labor market. As robotics technology continues to evolve, early adopters stand to gain a strong competitive edge in service, efficiency, and long-term profitability. On the beverage side, robotic bartenders like Cecilia.ai Link Middleby.
News prices commodities Breakfast Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here. Get today’s need-to-know restaurant industry intelligence.
On the marketing front, restaurant owners are expected to promote their business while managing day-to-day operations. From prep lines to POS systems, marketing design to guest interaction, AI can reduce friction, improve margins, and create better experiences across the board. During slower times, overproduction is avoided.
A warm welcome at the door, personalized follow-ups via email , and even thoughtful social media interactions can bridge the gap between technology and connection. Hospitality in a Digital World With online reservations, mobile ordering, and QR menus, its easy for the human touch to get lost.
. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Chick-fil-A and Starbucks show broad appeal across regional markets.
The global online food delivery market size was valued at USD 221.65 This growth is fueled by increasing internet penetration, smartphone proliferation, technological advancements, the COVID pandemic, and the emergence of cloud kitchens. The graph below illustrates how these models interact within the market: 1.
To learn more about our services including menu development, business strategy, marketing, and restaurant operations, contact us at [link] or email us at getresults@goliathconsulting.com The post Using AI to Transform Customer Review Responses for Restaurants appeared first on.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Agentic AI is the next wave of the technology in which AI will be able perform tasks while more or less flying solo. Image by Nico Heins/Midjourney Want to sound smart at the next restaurant tech cocktail party?
– Ilson Goncalves, Chef/Owner, Samba Montclair Two ways the pandemic changed the restaurant industry are around employees and technology. Technology continues to transform restaurant operations. Technology has become a solution in staffing as well. That's never going to change. They seek brands they believe in.
The technology has caught up to the industry’s needs, consumers know what to expect and how best to use it, and QR codes are again a ubiquitous presence around restaurants, bars and hospitality settings.
09, 2025 Facebook Twitter LinkedIn Kraft Heinz Versatile, consistent, and built for culinary creativity, Philadelphia Cream Cheese is The Original that chefs trust to do it all.
Luckily, modern technology has introduced several innovations that streamline the restaurant relocation process, making it more efficient, cost-effective, and manageable. From cloud-based tools to smart IoT sensors, technology is revolutionizing how restaurants relocate. Virtual reality (VR) technology makes this transition easier.
Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.
This helps create personalized marketing campaigns and promotions, encouraging repeat business and enhancing the customer experience. Loyalty Programs and Customer Relationship Management (CRM): Integrating CRM and loyalty programs into the POS system allows restaurants to collect valuable customer data.
A steady increase in orders can indicate strong demand and effective marketing, while a decline may signal issues like poor visibility, unhappy customers, or more competition in your area. Use personalized marketing: Send targeted messages or offers based on past orders or preferences. What Impacts Order Volume?
News earnings casual_dining Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here. View All Articles by This Author Want breaking news at your fingertips?
Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI for Enhancing Marketing and Customer Engagement AI can also help you build stronger, more meaningful relationships with your customers. Once it feels like part of the flow, you can add the next AI technology.
This post is sponsored by RATIONAL technology operations Restaurant Business Want breaking news at your fingertips? By saving you time and money, the iCareSystem AutoDose allows you more freedom and resources to do the work you love: planning better ways to feed and serve your customers. To learn more, click here.
Domino’s Chief Marketing Officer Kate Trumbull said in a statement that there are 34 million potential combinations of one of the chain’s pizzas, effectively making this a discount on 34 million products, at least through Aug. The deals intensify a tradition of value marketing in the pizza business. Little Caesars is offering a $9.99
They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Yes, third-party platforms can help you reach new customers, but they take a monumental cut of every order and limit your control over marketing and promotions.
Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the online ordering giant will continue its quest for “hospitality at scale” under a new owner. That outsider has now left, leaving the company with more uncertainty.
The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. At the same time, Kahn was working on revamping the simple syrups, developing them in house and creating flavors like habanero, ginger and lavender to add complexity and more customization to the margarita lineup.
That led to selling bagels at farmers markets. The chain was able to get ahead on things like branding, packaging, relationships with distributors and, perhaps most importantly, technology. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.” We’d sell out.
Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | And there will be more technology, including self-service ordering kiosks. Many of the changes it is making are intended to help it adapt to these new markets. That means you can now get boba at Perkins.
The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. Salad is rising as the next drive-thru concept Technology Tech supplier SpotOn launches a mobile app to compete with aggregators Food C-stores are stealing fast-food tactics.
Many of these issues come down to outdated processes, disconnected technology, and a lack of real-time insights. Marketing campaigns run, money is spent, and yet its unclear whether those efforts are actually driving more orders or just draining the budget. With better visibility, decision-making becomes more strategic.
A restaurant referral program is a straightforward marketing strategy designed to reward current guests when they recommend your restaurant to their friends or family. Why Referral Programs Matter for Restaurants Referral programs thrive on word-of-mouth marketing, one of the most trustworthy forms of advertising.
Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).
Investing in Growth to Stay Competitive Strategic investments in technology and guest engagement build long-term restaurant sustainability. How to Use Technology Modern restaurant technology focuses on improving both operational efficiency and guest convenience.
It’s easy to score what’s marketed as a Dubai Chocolate Bar at specialty retail food stores; in New York City a 7-ounce bar sells for about $19. You can also buy them on Amazon and at some Costco locations.
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. News technology delivery finance Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.
Salad is rising as the next drive-thru concept Technology Tech supplier SpotOn launches a mobile app to compete with aggregators Food C-stores are stealing fast-food tactics. Premium Technology DoorDash wants to be everywhere Tech Check: The delivery company is gobbling up more of the restaurant tech ecosystem.
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