SpotOn

MAY 13, 2024

Lean into marketing Summer brings a shift in consumer behavior and preferences. With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 142

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 142

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

OCTOBER 20, 2023

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 192

Marketing Loyalty Program Email Marketing Coupons 192

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Clearly communicating these details can improve reservation volume and foot traffic. OpenTable offers a customizable reservation widget you can easily add to your website. Include hours of operation, location, map, and contact information (phone number and email).

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Touch Bistro

JULY 9, 2021

Restaurant reservation systems have become essential to running a successful restaurant. Restaurant reservation systems are specifically designed to help to automate the tedious process of taking and managing bookings. However, not all restaurant reservation systems are created equal. TouchBistro Reservations.

Reservations 52

Reservations 2021 Website Management POS 52

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Inventory : Generally, when food costs go up, operators will raise their menu prices by a small amount.

2024 196

2024 Online Ordering Website Management 2023 196

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Online Table Reservation Systems. Phone Number. Behavioral Information.

Loyalty Program 201

Loyalty Program Mobile Ordering Email Marketing Online Ordering 201

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. 3: Offer Prix Fixe Meals You can also reserve a portion of your menu where you feature a prix fixe meal. Prix fixe is French for a fixed price and offers a meal at a set price.

Loyalty Program 109

Loyalty Program Email Marketing Coupons Online Ordering 109

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40

Ken Burgin

JULY 17, 2022

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Review the range of menu styles and pricing – small, medium, large still works for pricing and range. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

7 Shifts

JANUARY 20, 2023

We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list. Email lists are a great way for restaurants to keep in touch with their customers.

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Modern Restaurant Management

DECEMBER 28, 2023

Traditional methods like feedback forms and email surveys often result in not only low response rates, but delays in actionable insights due to the cumbersome nature of manual analysis. The ability to gauge real-time customer satisfaction is a game changer for restaurants aiming to adapt and thrive in an evolving market.

2024 120

2024 Dietary Restrictions Customer Experience Customer Service 120

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. These tech-powered tools can make everyone’s job a little bit easier.

Technology 147

Technology Front of House Back of House Online Ordering 147

The Rail

MARCH 27, 2024

A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from.

Email Marketing 52

Email Marketing Point of Sale 2024 Seasonal Menu 52

Modern Restaurant Management

FEBRUARY 12, 2021

Your restaurant website needs to help your guests find you online, inform them about your menu and, possibly, help them reserve a table or order a delivery directly from you. Implement an online reservation system. Position your restaurant in the market. Implement an Online Reservation System. Represent the whole menu.

Design 204

Design Online Ordering Mobile Ordering Reservations 204

Culinary Cues

APRIL 26, 2020

MAKE SURE THAT YOUR PLANNING INCLUDES AND EVEN FOCUSES ON BUILDING WOW INTO THE MIX. [] USER FRIENDLY IS THE PRICE OF ENTRY. If your concept remains “sit down” and you are not connected with an on-line reservation system, then you will miss out on a customer base that is accustomed to 24/7 relationships with providers.

Guest Recovery 308

Guest Recovery Kitchen Safety Customer Service Food Safety 308

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Here are a few marketing ideas for restaurants so you can be top of mind on May 12th. Reservations or not, these folks still want to enjoy your food.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

EATER

APRIL 6, 2023

After weeks of feverish speculation, the city scored just eight one-star restaurants and 12 Bib Gourmands (the guide’s “great food at a great price” category), with 40 others on the recommended list. Two of Vancouver’s newly crowned one-star chefs agree: As they see it, the price hikes are enabled — but not caused by — the guide.

Fine Dining 97

Fine Dining Reservations Pricing Cash Management 97

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Apicbase

FEBRUARY 29, 2024

Food costs increased in 2023: according to one survey, 60% of operators reported that all or most suppliers raised their prices , up from 50% in 2022. Most operators raised their menu prices in 2023, but fewer expect to do so in 2024. Although revenue went up (thanks to higher prices), profits went down due to high food costs and debt.

2024 52

2024 Operations 2023 Loyalty Program 52

Apicbase

AUGUST 5, 2022

At first glance, they look equally good: the food is excellent, the staff friendly, the price right and everything well organised. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition, Toast offers products ranging from payroll and tips management to inventory management , email marketing and more.

2023 78

2023 Management Management Tip Distribution 78

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. Even venues that previously didn’t have a reservation system in place were forced to implement one rather quickly.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

SpotOn

MAY 14, 2024

SpotOn’s integrated product set for restaurants includes point-of-sale , online ordering , labor management , QR order & pay , waitlist & reservations , marketing , loyalty , and comprehensive reporting. SpotOn reviewers valued the transparent pricing options that have beaten competitor rates for the overall price value.

POS 52

POS Point of Sale Customer Service 2024 52

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. It depends on your concept, but a family crowd might be more price-sensitive than other potential customers. Photo by Rosa Rafael / Unsplash 4.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Buzztime Business

SEPTEMBER 20, 2023

Inspire customers to ditch the couch with event-focused football promotions and these marketing tips. 2) Email is Your Friend Email a personalized invitation to your guests as one of your big game football promotions. Or, the first 50 RSVPs get on the “VIP” list which could mean a free app or reserved seating.

Email Marketing 78

Email Marketing Social Media Events Back of House 78